Hotel Property Management System: A Tool that Lets You Know Your Guests

Today’s hotel guests are demanding. They need value for their money and they expect the hotel staff to treat them with personalized offerings and services. They very much appreciate the fact if the hotel offers them a pleasant and memorable stay by anticipating their needs. So, how hotels plan to do this? The answer is – they need to know their guests, their likes and dislikes based on past stays. But the big question still remains – from where they going to pull out these critical information? Well, a smart hotel property management system with a robust guest history feature can play a major role in this.

Make your guests feel valued

In order to provide top class guest experience, hotel needs to first know their guests. It can be done by maintaining a robust guest history. When a repeat guest makes a new reservation, his/her information from past reservation will help the hotel staff to know their likes, dislikes, special requests etc. This way, a hotel is in a better position to offer personalized services and this helps in enhancing guests’ loyalty. The core idea for hotels is to do everything to make their guests feel valued.

Challenges faced by hotels

According to a 2015 Forrester Consulting report, Hotel management software minus a guest history feature does not help hoteliers to store valuable guests’ data. To improve the guest experience, hotels need to invest in integrated systems for storing and accessing guest data. According to many hoteliers participated in the survey, an integrated hotel property management system or Hotel ERP would help them know who their customers.

Review IDS Next offerings to address this issue

So, it is advisable for hotels to adopt unified and integrated hotel property management systems to recognize and reward their repeat guests. For example, the ‘Guest History’ feature in FortuneNEXT 6i Suite of Hotel Management Software efficiently helps users to have a comprehensive database of all guest related information. It lets the user retrieve vital data to identify repeat and loyal guests. It is a great way to launch targeted promotions to attract past guests. As an integrated enterprise solution, in FortuneNEXT 6i Suite of Hotel Management System, captured guest information flows back to the centralized data system. Thus, it helps hotel staff to manage customer data in a centralized way.

If you are looking for options to have a robust platform to maintain in-depth guest details, you may review many benefits of IDS Next Hotel ERP. For more information, write us at easy@idsnext.com

Debi Prasad Sarangi handles Corporate Communications at Ids Next Business Solutions, a global leader in the domain of hospitality technology solutions.