The main objective of Search Engine Optimization

Search Engine Optimization (SEO) is a process of online or internet marketing which promotes the websites by making them visible in the result pages of search engines. The main objective is to increase the visibility of a website in the search engine result pages, which are known as SERPs. It is therefore, important for online marketing people to adjust their SEO internet marketing techniques accordingly. And, in order to ensure quality website optimization, all the persons needs to know all about SEO.

SEO is now very much valuable for internet marketing of technology. For this SEO services the company websites can get their page rank high in this competition market of Business.

There are two types of SEO technique, that is – White Hat SEO and Black Hat SEO.

If we are talking about White Hat SEO it is an ethical practice and is considered to be the purest SEO technique following all the guidelines for SEO but the Black Hat SEO technique is unethical in practice and it’s include the tactic of placing links wherever possible, performing aggressive mail marketing and also by posting blog comments with a link to your website. You certainly would not want this.

To keep webmasters away from doing these unethical steps Google has been updating its search algorithm now and then. Now SEO should be done respecting the two major updates Panda and Penguin which shook the online search world in an effort to clean negative or black hat SEO.

Panda updates software that Google used to index and list different pages in its search results. Many websites around the world had to suffer and some even ended up losing 80 to 90 percent of their traffic. People who used unfair and illegal strategies, like using junk or duplicate content, SPAM content etc. had to suffer due to this new update to Panda. Illegal SEO strategies will no longer yield any results as Google will only index pages based on the popularity and originality of the content of the website. On the other hand, this update will help internet users around the world as they will be redirected to genuine sites where they can get the answers to their queries.

Another element that the Penguin update acts on is the quality of the back-links. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page.

So now if you want visitors to come and stay on your website, then you need to work more on its content using new technique and updates. No cheap way is going to help your website or business. Google prefers only the white hat SEO techniques or natural SEO.

It is better if you hire SEO Company who is experienced and proficient in providing perfect SEO solutions to its customer around the globe.

Ben Harris is a technical writer and he loves to write about different things like web design and development. He gives minute details to hire Seo company who do only white hat Seo.