Best Practices for Outdoor Digital Signage

A successful business is a result of optimization of good marketing. Various strategies should be used for marketing and other promotional activities. Installing an Outdoor Digital Signage at various venues is a proven strategy for marketing. Smart businessmen know the importance of signage and the factors that should be included in making a professional one.

The signage should be of prime quality. The advertisement should be communicated properly to reach the customers. Developing appropriate signage is as important as developing a website. It should be given importance more than online presence as there are more viewers for offline advertising. But it is necessary to maintain a balance, overdoing things on the signage can create confusion.

Do you ever wonder why does signage play such an important role in the physical retail world? Just as the online website content and design is concise, offline advertisement on signage should also be visually appealing. Hence a great deal of thought should go behind developing a signage. A signage should contain advertisement which is informative about the basic questions a customer has. Instead of asking the sales person, the content of the signage should be such that certain basic questions should be solved by the signage itself.

Just like a company has certain parameters for its employees like the code of conduct and dress code, the signage should also have good colours, content and visibility. The layout and other developments should be taken care of while building a signage.

Some of the best practices to follow for developing signage are:

• Specification

A specific customized signage at the right place will have a great impact. Precise content, logo and details will increase the visibility chances. Location of the signage should also be specific according to the audience. Relevant content with specific location are a combination of a successful signage.

• Keeping it simple

The main message of the signage needs to be kept clear and concise. Too much information on a signage should be avoided as it distracts the viewer. The main theme of the signage should be conveyed in the first four seconds of viewing. The simpler your message is, the better is the communication among the viewers.

• Call for Action

After reading the advertisement on the outdoor digital signage, the viewer must have a call of action to keep the viewer engaged. Further action by the viewer is extremely necessary for a good impact. A simple goal should be a part of the outdoor signage. Promotional activities, offers or discounts can also be promoted on the signage. Including the social media icons on the signage would increase the likes and engagement on them.

An outdoor digital signage should be creative and customized in nature. Your signage company should ensure that it is customized according to the client’s need. This will ensure the non-repetition of the designs.

Whether it is any type of outdoor signage, there is a need for it to be eye catching and to install them at the right locations so as to maximize the visibility.

I am Raza Khan, author of this article on Interactive Kiosk.