Generating Impactful Interactive Kiosks

Interactive kiosks are a modern tool to reach out to potential clients and increase the business of the company. Kiosks are installed almost everywhere in today’s world hence it is important for the kiosks to be unique and creative. Every kiosk should tell a story and promote the brand in an innovative way. The beauty of interactive kiosks is that it can be used by all the industries of all the sectors. Be it retail, government agencies, MNCs, restaurants or a gaming zone, interactive kiosks better the services and improves customer experience.

Interactive kiosks certainly helps in subtle advertising of the brand while keeping the audience engaged. But kiosks only work when there is a great strategy behind its execution, planning and following up. One should ensure that the kiosks have the maximum impact on the audience. Maximum impact is necessary to make the most of the investment.

Here are certain tips for successful interactive kiosks:

• Defining the objectives of the Kiosks

Interactive kiosks have become dynamic in nature that it can fulfill multiple functions of a business. Therefore in the initial stage of planning, it is necessary to get a clear idea about the message of the kiosks. There should be clarity of objectives and aim of the kiosks. The content of the kiosks will differ according to the purpose. While an interactive kiosk conveys straightforward message, sometimes positioning a banner along with the kiosk is beneficial. Identify the potential customers and their needs to develop a comprehensive design for the kiosks. The more clear the objectives, the more chances of satisfying the goals of your company. If the factors that a customer expects are full filled then it will prove to be a successful kiosk.

• Promoting your Kiosks

Studies have shown promotions of kiosks increase the visibility by 85%. Promote the new development of kiosks. Today, customers are accustomed to self-service kiosks and expect them to be everywhere. Hence, make sure that your interactive kiosks are promoted on a large scale. Both online and offline promotions are advised for maximum reach of audience.

• Using training and help

Interactive Touch Screen kiosk is a relatively new concept, this can make the customers resistant to change. It is difficult to get out of the comfort zone and try something different. When your audience experiences a new kiosk, they might face difficulties with the operations of the new system. In such a case, initially keeping staff for training and helping people will be a great strategy. It will make operating the system easier for your customers the next time. Closely monitoring the users is necessary.

• Strategic placement of the kiosks

With all the fancy designs and clear goals, it is necessary to place the kiosks at an appropriate place. Deploy the kiosks where it can get the maximum possible traffic. The location of the kiosk matter a lot in the success. Be it retail or only an advertisement, a good research is always helpful in exploring the full potential of the kiosk.

Monitor the performance of the kiosks by analyzing the numbers after the deployment. It can be tweaked and customized with time to maximize the business.

I am Raza Khan, author of this article on Interactive Kiosk.