Brand management agency – Assurity that you convey a consistent message via your brand

You, or rather, your company, have a brand. By that, I mean you have given the concept of ‘a brand’ some serious thought, and have realized that ‘a brand’ is much more than a logo and a tagline. Maybe, you also have thought out the message that you want your brand to convey to your customers. If you have done all that, you are more than likely to have engaged the services of a brand management agency.If so, then no doubt the agency also advised you on all the other things that go to make your brand. For more info visit http://www.brandharvest.net/brand_management.htm

In earlier posts, I have touched on the encompassing nature of ‘a brand’. At the risk of repeating myself, I will venture to explain what I mean by all encompassing. The brand must be reflected on every aspect of your company’s business. Your brand must be visible in all your office stationery, your office décor, the way your staff interact with the public, and even with each other. It must show through in your packaging, in the staff uniforms – if there is one – in your telephone autoresponder messages.

Your website, your Twitter account or your Facebook account and everywhere else that you are present online – they all should convey the same message as do the tangible things like your office stationery. No doubt the brand management company you engaged guided you through all thisand built you an effective brand.

One can get a feel of what I mean by studying Apple. The unbeatable quality of the products needs no introduction or explanation. If you take any Apple product, be it an iPod or an iPhone or an iPad, they ooze quality. If the quality is not top-notch, it is not Apple. This shows through even in the cartons used to pack their products. You get exactly the same feeling, if you visit the Apple website, or use Apple software. At every point, only 2 things shine through. Quality, and user-friendliness. Apple’s Steve Jobs carried this philosophy through in every aspect of Apple. Any brand management agency or brand management company can learn quite a few tricks by studying Apple.

You must develop a gut feeling for things that are not in sync. If for the fresh supply of office stationery the printers used a slightly different shade of – pick your color – you should be able to spot it. If as you are hurrying down a corridor for a meeting, you happen to overhear an employee having an interaction on the phone that sounds more like an altercation, you should spot it and follow up later with the employee. It is part of the brand management agency’s duties, to educate you and help you on this. Your brand management company must train you to project a consistent brand.