Outdoor Signage Market is set to grow high

Traditional billboards and hoardings have been replaced by outdoor digital signage and the global market is pretty much driven by the growing demand of outdoor advertising. It is said that the field of outdoor advertising is set to grow in the coming years and is expected to generate crazy revenue for people related to the field of advertising. Despite of growing demand of digital marketing, outdoor advertising market is expected to grow due to its realistic feature and its ability to last longer.

Factors that help outdoor advertising stay strong:

• Their key factor is to attract enormous attention of the target audience. It is gaining prominence due to its capability of attracting major attention of desired target audience.
• Large Screen outdoor signage are being encouraged because it helps in converting viewers to consumers with extremely less ROI, It also helps in maintaining a brand image that you need to build among your customers.
• Among Outdoor Signage there are various categories, of which video wall is gaining tremendous importance due to amazing visual clarity and precision. Video walls are larger sized promotional tools that help in attaining visual attention and also help in influencing a larger crowd towards a particular advertisement.
• The advantage of having larger advertisement space helps in encouraging humans to process their sensory organs and also helps in arousing them in a positive way, helping grab attention towards that advertisement.
• Another factor that supports the growth of outdoor advertising is increase in urbanization. Now-a-days most of the population resides in urban areas and cities. This is where outdoor advertising works wonders. It is estimated that more than half of world population is residing in cities and urban areas and is said to be increasing in the coming years. This helps in developing the medium of advertising for promotional purposes by the time it is 2020.
• With growth in technology and literacy, people have happened to travel more and work more. They have been spending more time outside their homes where they have exposure to these out advertisements. They commute to malls, airports, streets, railway stations and have gained exposure to outdoor signs like digital menu boards, interactive touch screen kiosk and a lot more. The more they travel, the more they come across various signage and advertisements. This is considered to be a major benefit to the field of outdoor advertising and has also set high standards for transit media.

I am Raza Khan, author of this article on Interactive Kiosk.