Jacksonville Web Design Tips for Staying Ahead in the Game

Is your website falling behind in the search results? These Jacksonville web design tips can help.

There are more than enough studies to show that having a website is essential these days. Think you’re the only one looking for the services of a Jacksonville web design company? You’re wrong. Websites are becoming more and more essential as more people are turing to the web to get information and/or do their shopping.

Put the Freebies Front and Center

No matter what kind of business you have, there’s one thing that’s guaranteed to attract the attention of potential customers, and that is the freebie. Freebies can take many forms such as a free app, free e-book, free newsletters, free shipping and so on. Whatever the freebie is, your website’s design needs to emphasize this so people will realize they are in a no lose situation. If you are offering a new product, the "Order Now" button needs to be bright and inviting, and the money back guarantee should be prominent as well.

When working with a Miami SEO company, the pointers given above should be stressed and incorporated into the layout. Putting these elements to work won’t just promote your products or services but at the same time entice the customer without appearing to be too pushy.

The Above the Fold Concept

Research shows that putting information above the fold is the best way to get users’ attention. Above the fold refers to the content visible on a web page without needing to scroll down, so make certain all the pertinent and eye catching information is above the fold so people will feel compelled to scroll down and learn more. To make it clear, you must direct the eyes of the website visitor to your product or special offer, and the best way to do this is to eliminate clutter.

You, Not I

During the early days of the web, companies used websites to tell people how good their design and portfolio were, but that approach does not work anymore. When creating content for your website, it must always be about "you", meaning the customer. Forget about "I" as your site needs to address the target audience personally.

One more thing that needs to be said, your website must be updated on the latest trends. That’s one of the advantages to getting a web design West Palm Beach service provider, they will make sure your website is up to date!

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