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Importance and Various Benefits of HTML5 Digital Signage

Author: Geoffrey Bessin
by Geoffrey Bessin
Posted: Mar 18, 2016
digital signage

HTML5 is one of the most crucial tools that have made interactive digital signage more flexible and useful for many different applications. It takes interactivity to a whole new level by enabling you to use digital content to create unique and cutting edge presentations and promotional messages in more engaging, entertaining, and enthralling ways. Moreover, HTML5 lets you achieve all these in cost-effectively while ensuring a richer and simplified way to create and present interactive digital signage.

Using HTML5 will shorten the time it usually takes for you to make and deliver digital interactive experiences. It frees manpower to allow your staff to spend more time on creating content, generating ideas, and design. It likewise lets you avoid risks like limited scalability and portability, poor security, and inflexible architectures.

Content that is made using HTML5 provides more interactivity options, allowing users to zoom, pinch, swipe, and tap (just like how they do with their tablets and smartphones). This way, users can engage with digital signage displays like how they interact with their intelligent mobile devices, resulting in interactivity where the user is not merely a viewer but a participant in the way content is delivered.

Users can navigate content on HTML5 digital signage by themselves. This results in a more personalized experience that can be crucial for creating a bond between the customer and the brand. As users directly engage with the content, they can easily retain and understand the information being communicated to them. The result is increased brand engagement, which is an important aspect of marketing and branding to encourage sales.

Apart from the rich touch and gesture interaction-based experiences, HTML5 is capable of delivery other experiences for applications like way-finding, retail, and social media. Some platforms offer easy access to public and private APIs, so you can use RSS, Twitter, Flickr, and other out-of-box assets, or add support for your custom web services. HTML5 makes it easier to build highly functional and attractive applications for any target audience while enabling you to interact with those people through smart devices, browsers, and monitors.

HTML5 has made interactive digital signage solutions future proof. Hence, you don’t have to worry about your presentations being outdated. Likewise, you do not have to worry about the content being unable to load on state of the art and modern displays like tablets and smart TVs. HTML5 lets you make fully customized and interactive experiences that are unique to your business or your brand. Use your pre-existing content and media files such as 3D models, websites, audio tracks, videos, documents, images, and more to create fully branded applications.

About The Author:

This article is written by David Kyalo, a successful technical writer. He is interested in and fascinated by technical topics. He writes unique articles on touch screen technology and specialized in finding practical touch screen software solutions.

About the Author

Interactive Touchscreen Solutions - IntuiFace

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Author: Geoffrey Bessin

Geoffrey Bessin

Member since: Sep 15, 2014
Published articles: 88

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