How Do I Increase My Domain Authority?

Domain authority is one of the most important numbers to pay attention to throughout your SEO campaigns. This website metric is not something that you can directly alter, however, there are a number of steps that you can take to gradually and indirectly improve it. With the right methods, you can boost your domain authority to attain strong and consistent site traffic and a better page rank.

Source Or Write Content That People Actually Want to Read

As with all other aspects of the SEO process, content remains king when it comes to improving your domain authority. Not only do you want to source or write lots of content, but you also want to publish content that is high in value and authority. This will serve as the basis for much of your link-building efforts. In addition to infusing your posts with links, you can also link back to your content via social media and other, similar platforms. For greater domain authority, you should focus on building hefty infographics and articles and guides that are far longer than the typical, short-winded blog post.

Clean Up Dead Links

Get rid of dead links and if you can't, then disavow them. Not only will these keep you from boosting your domain authority, but they can also set your SEO efforts back a few turns. A good link profile isn't just a diverse range of organically-built links that are posted in reputable places. This profile must also be free of old, dead links that lead to nowhere.

Go Organic

Make sure that your link profile is primarily comprised of organically-built links. Using a few web directories here and there is fine, so long as these platforms are human-edited and widely respected for the information they contain. Your link profile should be built at a slow and steady pace. Using directories to create countless links within a short period of time will result in penalties and other frustrating setbacks. Buying backlinks and other outdated, black hat methods should be avoided entirely.

Clear Up Technical Problems

Clean up any technical issues in your site design. Achieving an optimal level of overall site fitness will help you fare better all around. Make sure that pages are quick to load and that your site is easy to navigate. You also want to establish a site design that can be easily viewed and used on a variety of hand-held devices. If coding errors exist, fix them or hire someone to fix them on your behalf.

Don't Overlook The Importance Of Internal Linking

Good backlinking is a major part of your SEO efforts, but you also have to account for the benefits of strong, internal linking. This creates a powerful network that both human site visitors and search robots can traverse. The need for strong internal linking is another reason to write or source lots of high-value, quality content as often as you can.

Charles Atkin is a blogger, He currently writes for a boutique search engine marketing company called Saba Seo, A trusted San Diego Seo Company.