Tips for SEO strategy for your business

Building perfect SEO is a challenging task for any website because SEO is not one day process. Increasing page value is one factor for SEO strategy. also so we required a certain plan for all the time to maintain our SEO and make it visible our online store to everyone in the internet society. Making statics plan to maintain our website with good and effective content is called an SEO strategy

Here, I will be discussing some of the basic and advanced tips for SEO strategy.

#1- Content – We all know one thing about content that content is the king and Yes, it’s true content is the king. Search engines robots have defined that writing good quality content will not help only for ranking. It also helps us to sustain your customer and build a repeated customer for your business.

#2- Keyword –

Keyword research is the first step to successful SEO. If you understand what people are searching in the search engine, then you can target your audience by using the same keywords in your business.

And that will enhance the business. Do more research about your niche customer about your business.

You may find some competition on your chosen keyword so take long tail keyword which will help you to rank easier on Google search result page.

The long tail keyword will have less competition and it will be easy to get top search quickly.

#3- Meta Tag –

Meta tag plays a vital role in SEO strategy. When googling search engine search any information first it will search for description which will mention positive signal for your content. If you type any content in the search engine, then you can see some of the results in the search engine result page.

#4- Backlinks –

Backlinks are still a trendy option for optimizing your SEO. Most of them only target to create backlink for a signal from others website. But it’s not pretty enough SEO strategy for a good signal.

More important is how much good website referring your website. I will recommend if you are about to start your business then try to create some good product business which everyone will talk about will give you back positive and better signal from others. I will suggest more on this to add more and more infographic and newsworthy details so that other website can add your link. There are so many ways to create bank link and interacting with good blogger and other business providers and proposed them for suggesting your link then it will be better for your business and it can produce a better signal for your business. This is planning will surely help your business.

#5- Social Media –

The market and google search algorithm has truly changed nowadays when social channels first emerged. Moreover, social media provides user to provide a poll option which users allow to vote and give a rating on it. Good content on the social site’s post is one factor for SEO strategy.

YouTube factors views into their first-page ranking.

Looking out, this huge social engagement, E-commerce store must build a strong presence on social site Like (Facebook, Twitter, Instagram, Pinterest, LinkedIn). These social media channels send search engines signals of influence and authority

#6- Product Images –

Don’t put myth in your mind that image doesn’t play a role in business for SEO Strategy. Here I will define

About how product image will work for you to increase your business. Think again, I am pretty sure that you will come up with such a solution where you will agree that the product will play a role in enhancing business sell. You may remember that was search on Google about any product we also search with an image. We check by image how it will look in real and if its e-commerce website. The product plays a very important role where our customer sees first look about product details though product image and if they feel any difficulties to understand from the image they move to the description.

SEE ALSO: What is Internal Linking Structure?Powered by Inline Related Posts

Most of the purchase will happen because of the good quality of catalog listing when it comes to an e-commerce site. If you have quality images of that product on your site and the image file name contain relevant keywords — these images will rank well in search engines.

This element will drive a lot of traffic to your site, as target customers will click on that particular image to find your store

What is link juice?

Link juice in the SEO world that refers to the value passed from one page to site another. This passed through hyperlinks. Search engines count links as vote and praise about your website which passes through from another website. These are so many ways to create backlinks. It could be a direct and indirect effort too as well and direct effort mean by guest posting, blog commenting, press release publishing and more.

Here there are two types of the link will be there one is dofollow and nofollow. If you have the number of dofollow links it would be great than nofollow and you will get good link juice from another website for your ranking. Just assume that you have two website name called site1 and site2. Site1 have one backlink but site2 don’t have any link from the external website so it will be visible lesser then site1 due to backlink. With some effort site1 and site, 2 got more backlink from another website. But this time site 2 have more backlink then site1 so now if backlink will be one factor then site 2 will be visible on the search result page.

There is more link juice being transferred to site2 and consequently, site2 is likely to rank higher than site1 in search results.

Importance of Domain and Page AuthorityImportance of Domain:

A domain name adds credibility to your small business SEO planning. An effective and meaningful domain can add one positive signal to rank you in top search. Here we have some important point which describes why domain is important. You can get domain easily from GoDaddy.

• The right domain name can attract walk-in business.
• A domain name builds your brand
• the domain name will add versatility to your digital presence.
• A domain name says you’re forward-thinking

Page Authority (PA)

Page authority is the score of your website design by Moz. It provides you the result that how good your website

Is performing. Higher page authority score will provide you a good rank in Google search page.

Page Authority Score- Basically, page authority give a score as 100 point depends on your page according to Moz algorithmic scale.

Why did my Page Authority change?

PA vs. DA – PA and DA stand for page authority and domain authority.

Where page authority provides a score of single page and domain authority is over all authority score and strength of any website.

Where can you find Page Authority?

PA metrics are inclusive into dozens of SEO and online marketing platforms across the web. Page authority score will help to understand better about any page performance and helps us to make a decision for SEO strategy.

In the Moz ecosystem, you can measure DA using Link Explorer, MozBar, Moz free toolbar, or in the SERP (Search engine page result) analysis section of Keyword Explorer.

SEE ALSO: What is Domain Authority And How to Increase it?Powered by Inline Related PostsThe technical definition of Page Authority

PA (Page Authority) is being calculated in the exact same way as DA (Domain Authority) but at the individual page level. Good Page authority enhances page value. PA is based on data from the Mozscape web index and includes link counts and dozens of other factors (higher than 40 in total). Most importantly, it does not take into consideration specific on-page elements like keyword use or content optimization.

Like DA, PA is calculated using a machine learning algorithm and thus will fluctuate as the data being fed into the algorithm changes. It’s best to use PA(page authority) as a related metric to compare against other pages as opposed to an absolute value "scoring" the rankability of any one page.

Page Authority influence?

Like Domain Authority, Page Authority is a score and difficult to influence directly. It is made up of a commonable, of metrics that each has an impact on the score. This multi-factorial dependence is intentional: Since Google takes a lot of factors into account when ranking a page, a metric that tries to calculate it must incorporate a lot of factors, as well

One of the best ways to influence page’s Authority is to upgrade its link profile. Increasing PA can be one factor of SEO planning. It can be proven by getting external links from other high-authority pages, which in turn act as "votes of confidence" for the authority of your page.

The factor of Page Authority change?

Page Authority depends on so many factors, and it can change for a wide number of reasons. For more information about it that why Page Authority changes and a model for interpreting those fluctuations can be found in the "Why did my Authority change?

• The link profile growth has not been captured in our web index.
• You’re earned links from places that don’t allow to Google ranking.
• Lesser of your linking domains than we had previously.

Your DA is on the lower end of the scoring spectrum and it is more impacted by scaling fluctuation.

Conclusion

Almost every SEO strategy can benefit from these five elements. Build them in your framework and make them part of your business.

We had guided you that SEO strategy for your business. What is link juice and importance of domain and page authority? If you have any doubt, then you can comment in the below section. Feel free to ask, we will reply as soon as we can. Stay with us. We are here to introduce the Basics of Digital Marketing to advance of Digital marketing.

AK Digi Hub(Arishna Digital Communication Pvt. Ltd) is the blog where you get Latest updates related to Digital Marketing. Inspired to Work and give the best possible solutions.