Types of SEO Services
Posted: Feb 28, 2020
There are a variety of SEO services available to help websites achieve higher rankings. This article will discuss the various SEO options available to help one’s website rank better.
Questions this article addresses:
"What is SEO?"
"Are there different types of SEO?"
"What are the different types of SEO services?"Table of Contents:
Learn More About These Types of SEO1. Technical SEO: Analysis of Website’s technical factors that impact its rankings.
- Code Efficiency
- Mobile Response
- Website Speed
- Page Title & Meta Description
- Headings (Headers)
- On Page Content
- Social Media
Important to businesses with a national & international focus.5. Local SEO: Improving rankings for the "local-pack" area within search engines.
Important to businesses relying on local/regional customers.6. Voice SEO: Improving rankings for voice search.
Voice search optimization is the newest form of search engine optimization. Voice search is projected to be greater than 50% of all searches by 2020.7. Reputation Management
Online Reviews8. Search Engine Marketing
Online VisibilityNeed Help with your Organic or Local SEO? Learn more about Webolutions’ SEO Services.What is SEO?
SEO is an acronym for Search Engine Optimization, which is the process of improving (optimizing) a website so that it is more readily found online. SEO primarily focuses on improving a website’s rankings in search engines like Google and BING. The higher a website appears in the search engine rankings, the greater the likelihood that it will be visited. When a website received more traffic, there is a likelihood for more business.Are there different types of SEO services? If so, what are they?
There are several different types of website optimization. Please find below a description of various types of SEO services:
- p>1. Technical SEO: Analysis of Website’s technical factors that impact its rankings. Code Efficiency
Google’s ranking algorithm is continually updated to improve the experience of its users. In addition to delivering accurate results that address a query, Google also factors into its rankings the speed of a website. A faster website provides a superior user experience to a website visitor. All other things being equal, Google will deliver a faster website before a slower site because a visitor will most likely have a better experience with the faster website. Page load times should be below 2.5 seconds.Mobile Responsiveness
Another important ranking factor is whether a website is responsive, which means that the layout of the website adapts to the type of device being used to view the website. When a website is responsive, it delivers a better user experience. Websites that are not responsive attempt to deliver the entire width of a web page meant for a desktop onto a smart phone or tablet. To make the page fit, the on-page content must be reduced in size, which typically makes the page un-viewable. All other things being equal, Google will deliver a mobile responsive website before a non-responsive site.SSL/HTTPS
Google, like its users, prefers websites that are secure. A website with malware is an extreme example of a poor, unsecure website. Of course, no one wants to infect their computer by visiting a website that is not secure. Google has been steadily increasing the importance of having a secure website by increasing the importance of HTTPS websites over HTTP sites.
HTTPS simply means the website is protected with an SSL certificate. SSL stands for Secured Socket Layer. It is a communications protocol which creates a secure connection between a visitor and a website. Protecting the information entered by a visitor and received by the website is important to Google, therefore, they will rank a website that is SSL protected (https) over a website that is not (http).
For more information about technical SEO, Alex Chris has written an excellent article on What is Technical SEO? Best Practices for Higher Rankings.
- p>2. On-Page SEO: The optimization of visible page elements that effect rankings. Page Title & Meta Description
The second reason page titles and meta descriptions are important is because they present an opportunity to differentiate your web page result from your competitors. Current SEO best practices consider more recent optimization factors used by Google, which include user engagement metrics like time on site, bounce rate and click-through rate. When Google identifies that one web page is being viewed for a longer period of time and there is more visitor engagement with the website, the likelihood is that page will out-rank pages with lower user metrics. Accurate and intriguing page title’s and descriptions help increase click-through rate and reduce bounce-rate.Headings (Headers)
Google appreciates (and rewards) web pages that are structured intuitively. The use of headings helps to organize the content on a page. Much like a term paper outline, major topics use more prominent headers. In terms of SEO, these would include H1 and H2 heading tags and would identify more macro ideas. When greater detail is discussed within each over-arching topic, these content areas use less prominent headers such as H3 and H4. The proper use of header tags is very important to rankings. I’ve experienced more than once a huge improvement in a website’s rankings by simply changing the H1 on the home page. SEO service providers know how to optimize and utilize headings to help improve Google rankings.On Page Content
The content (text) of a web page is critical to the potential ranking for that page. As mentioned above, Google is tracking visitor usage metrics like time on page and bounce-rate. If your professional SEO services company is simply optimizing titles, meta descriptions and headings to improve rankings, these ranking improvements may be short lived.
Ultimately, the on-page content must provide value to the visitor. Simply listing services, for example, is boring. When one also includes the benefits or value of those services to the potential customer, the page becomes more relevant to the visitor. When the page is concise, has an appealing layout and uses rich-media (videos, graphics, etc.) that improve visitor engagement, then the rankings improvement has greater staying-power.
For more information about on-page SEO, please see Sam Warren’s article On-Page SEO Guide & Optimization Checklist.
- p>3. Off-Page SEO: Implementation of optimization elements not related to the page itself.
The use of social media helps to create brand awareness and the potential for website visitors. The more a website participates in social media, the greater the likelihood of social media users visiting the website. As it relates to off-page SEO, Google’s priority is to deliver quality content to its users. Among the best indicators of quality content, is the frequency with which content is shared online. Social media marketing is an excellent way to encourage the sharing of a website’s content.Backlinks
At the heart of Google’s ranking algorithm are backlinks. To Google, backlinks from one website to another is similar to word-of-mouth referrals. The more referrals (backlinks) a website receives, the more Google deems the website as relevant and, subsequently, the greater a website’s rankings. Because backlinks are critical to domain authority and ranking well, it tends to also be the area with the greatest abuse in terms of spam.
If an SEO agency is not using SEO best practices for link building, they may be focusing simply on the quantity of backlinks. More important to improving rankings, is the quality of backlinks. One good quality backlink from a trusted, authoritative website is better than 10 and, perhaps, even 100 poor quality links. The key to acquiring good-quality backlinks is to provide valuable content on your website that others may reference and wish to share with their website visitors.
For more information about off-page SEO, please see Mustaasam Saleem’s article 11 Smart Off-Page SEO Techniques You Need to Use Right Now.
- p>4. Organic SEO: Improving rankings for the main "organic" area within search engines.
Google provides more information about organic SEO in their article "Do you need an SEO?"
- p>5. Local SEO: Improving rankings for the "local-pack" area within search engines.
Learn more about local SEO with Bright Local’s article "What is Local SEO?".
- p>6. Voice SEO: Improving rankings for voice search.
Brian Dean at Backlinko provides helpful insights about voice search in his article "We Analyzed 10,000 Google Home Results. Here’s What We Learned About Voice Search SEO".
- p>7. Reputation Management
Similar to product reviews, company and service reviews are useful to people looking to hire a company to perform services. These types of reviews can both help and hurt an organization. Those companies with favorable reviews will have a greater likelihood of being hired than those with poor reviews. Reputation management services help promote positive reviews while mitigating negative reviews. An important part of SEO agency services is to help clients respond favorable to online reviews.
Alex Phelps’ article "Reputation management – 5 ways to build your brand and 5 ways to avoid destroying it".
- p>8. Search Engine Marketing
Wikipedia provides more information about search engine marketing and its history.Conclusion:
SEO, search engine optimization, is the process of achieving better search engine rankings and more traffic with the ultimate goal of generating more business. There are several different types of SEO services that focus on different elements are search optimization and online visibility. In order to rank well within search engines like Google and BING, a search engine optimization company may implement technical website optimization, on-page and off-page SEO with a focus on organic SEO and/or local SEO services. Traditional organic SEO focuses on improving rankings within the typical search engine results area. Local SEO focuses on improving rankings within the "local-pack", which is the area within results that has a map with three local businesses listed. Local SEO is important to businesses that rely on local or regional customers. While organic SEO can help find local customers, it is most important to businesses with a national and international focus. Reputation management is an important part of online optimization because it fosters a favorable view of an organization, its services and products. Search engine marketing focuses on increasing brand awareness and online visibility. Both reputation management and search engine marketing help increase the likelihood of a potential customer becoming a customer.
I am passionate about working with data and identifying trends not immediately apparent to others. I have 20 years’ experience in search engine optimization (SEO), online marketing and website optimization and am a self-taught SEO expert who achieved