Why SEO is the Secret Ingredient of Your Marketing Strategy

Digital Marketing is the promotion of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media using the Internet as a core promotional medium. This is the bookish definition of Digital marketing, for real world scenario definition, we can say that it is just the procedure to generate leads for your business and conversions for the e-commerce industry.

Today almost all the IT firms are recognizing the importance of the Digital Marketing Analysts in their organization, and giving them an equal importance with web development services, web design services and android apps development. Jaipur is no exception in the IT field and fast emerging as one of the biggest startup locations in North and Central India. Digital Marketing has become an important tool, to tap all the potential that internet has to offer, in the unprecedented and fast growth of your business.

The Various types of digital marketing techniques include:

Search Engine Optimization

Search Engine Marketing

Content Marketing

Social Media Marketing

E-Mail Marketing

Social Media Optimization

Some people won't understand Ever

SEO can rather be that secret ingredient, that X-factor, which was missing from your marketing strategy. Still many firms in India and around the world are unable to recognize the importance of SEO (and digital marketing as a whole) for their business. They have a negative attitude towards it. But when their annual balance sheet is prepared and they are lacking in the net profit in comparison to their rival companies, they are found scratching their foreheads. What these people don't understand is that SEO is that secret ingredient which they are lacking in their recipe of success. Unfortunately, I have to say that, some people are just like eggs, no profit in working hard to persuade them, to make them understand the reality, as they are cynical and won't understand the importance of SEO in today's information age. Let them suffer in silence.

Search Engine Optimization: SEO is the process of affecting the visibility of a website or a web page in Search Engine Result Page (SERP) for unpaid results - often referred to as natural or organic Results. This will in turn benefit the whole business. The Natural or organic listings are the pages listing results from a query keyword made by the user, which are displayed in a sequence according to relevance of the results with respect to that particular keyword phrase and the ranking algorithm used by the search engine. There are two types of SEO : Off Page and On page.

Off Page deals with all kinds of link building like info-graphic submission, directory submission, bookmarking etc. Onpage deals with the changes in the coding of the candidate website.

Advantages of SEO

Highly targeted - Visitors who are searching on Google or Bing, for particular/specific products or services will often have a high intent to purchase them.

Potentially low cost visitors - There are no media costs for ad display or click through. Costs arise solely from the optimization process (for which agencies are paid) to improve positions in the search results.

Dynamic - The search engine robots will crawl the home page of popular sites daily, so new content is included relatively quickly for the most popular pages of a site.

Revenue - If performed with precision SEO can increase your annual revenue drastically by increasing your search presence ultimately resulting in conversions.

Increasing your customer Base - Right amount and high quality white hat SEO can increase your customer base manifolds.

Branding - Startups can generate their initial brand name solely with the help of SEO. Established companies too can consolidate their brand name.

Saurav Sharma is a content writer who is associate with Codetoils which, is an Seo company in Jaipur. Codetoils also provides services of web design and development.