A Guide to B2B Telemarketing Companies in UK

Telemarketing is the process of connecting with customers over phone calls. There are many companies across the United Kingdom, which provide such services to other businesses. These telemarketing companies are mainly classified on the basis of their process. There are two primary processes – inbound and outbound.

In an inbound process, the customers contact the telemarketing company, which represents a business organization. On the other hand, in an outbound process, representatives of the telemarketing company call the customers. This outbound call could be a new pitch to a new customer or a repeat pitch to an old customer. In simple words, the contact may have been made for the first time with the customer or it could be a follow up.

There are many telemarketing companies in UK that provide inbound and outbound services. The other way of classifying these telemarketing companies is as per customers. If the services are directed towards other businesses, it is called B2B or business to business. While, if the services are directed towards individuals, it is called B2C or business to customer.

These telemarketing companies in UK came into existence as organizations themselves found it hard to invest in technology, manpower and money in supplementary processes. They preferred concentrating on what they were good at. Here are some of the benefits of hiring a telemarketing company:

• Companies can save the required investment in technology demanded by these telemarketing services. Telemarketing needs workstations, servers, database management and VOIP technology among st others. The hassles of hiring and retaining employees are eliminated
• The other thing that telemarketing services demand is investment in skilled manpower. To hire, manage and train the manpower, the company will require investment in a dedicated arm of the human resource department towards the cause
• All this setting up of infrastructure and training of telemarketing professionals requires time. The time required to build a telemarketing arm for the company is massive. It could take months or even a couple of year before the arm can initiate its operations. Let aside being profitable
• Companies can take all these savings in terms of time, money, infrastructure and manpower and invest it in their primary offerings or towards diversification of their offerings.
• Telemarketing companies in UK that are setup with the sole purpose of providing such services have made the required investment in technology and infrastructure
• Telemarketing companies in London have the expertise in this field and provide great returns. They have the industrial know-how, the technology, the skilled and trained manpower that make them experts at this task
• Due to all these reasons, the telemarketing companies in London save you a lot of time. They can begin the process within weeks as opposed to months if a company were to setup their own telemarketing department in house
• Telemarketing companies provide you with helpful and relevant data. This data can be used by various departments, especially marketing and sales, to scrutinize and get useful insights that will help the company grow.

Nicole Semark, a director at Amvoc, an outsource provider of B2B telemarketing services to businesses in the UK and overseas, has developed a comprehensive approach to telemarketing for businesses and users.