B2B Telemarketing Services is a Fairly Core Activity to Marketing

B2B telemarketing services, not to be confused with B2C (business to consumer) telemarketing services, are conducted via the medium of the telephone in order to nurture and develop a relationship with a prospect that has a genuine need for the product or services on offer. Telemarketing covers a wide variety of activities including, but not limited to, lead generation, lead nurturing, raising awareness, upselling, market research, appointment setting and customer surveys.

Telemarketing companies, again, should not be confused with telesales companies although, quite often, a company that offers phone services will quite often provide both types of service due to the fact that this type of marketing is interchangeable. Telesalesis a service that sells a company’s products or services whereas telemarketing is more about developing and building relationships with prospects and has a much more varied use. Telesales generally uses cold calling techniques with the intention of making a sale at the end of the call. Telemarketers use the phone as a means of establishing a relationship with a prospect and it may take a few phone calls to get the desired results whether this is an appointment or a positive response to a particular product or service. Some telemarketers do not engage a prospect with the intent of selling anything at all; certain telemarketing projects focus on market research, customer satisfaction or surveying.

Telemarketing is not an activity that is used with the intention of replacing a sales team; it is meant to be used in conjunction with an existing sales force in order to complement existing strategies and drive an improvement on the results.

B2B telemarketing needs to be carried out in a professional manner and all activities of this nature need to be regulated and monitored strictly. A cold call is the first impression a prospect will get of the company that has initiated the telemarketing campaign therefore it is crucial to have the right telemarketing team working on the project.

It is often cheaper to outsource these services to an overseas call centre but in telemarketing you get what you pay for. Overseas call centres quite often show disregard for UK telemarketing laws. It is a legal requirement for telemarketing consultancies to check their data against the CTPS register; failure to do so can result in up to a £5,000 fine.

Compliance is extremely important when carrying out a telemarketing campaign. For this reason it is generally much more beneficial to a business to use a telemarketing agency that is based in the UK. Professional and reputable telemarketing agencies will have evidence of their compliance of UK telemarketing laws and will also have state of the art customer relationship management software that will ensure no prospect is harassed. Legal compliance issues have affected the telemarketing industry over the last few years but by using an outsourced agency to fulfil this business requirement, all of these issues can be eliminated.

The most important thing a business needs to consider is its reputation. This can be damaged by an unprofessional or inexperienced telemarketing company. By using a recommended agency in the UK, a business can protect its reputation as well as gain the best results from a campaign. If a business is working closely with a telemarketing campaign in the UK, they can visit the premises and get a real feel for the company.

Amvoc basically deals on telemarketing and telesales sector because very highest calibre of telemarketing manpower in the UK.