Content Marketing Tips For eCommerce Stores

Churning content that stays afloat through the labyrinth of e-commerce competition and new entrants is serious stuff. In such a scenario, your eCommerce store doesn't just need to be catchy and current but needs a dose of smart content that pulls crowd. Here at Ezdia, we show you what you need to keep handy in your content arsenal for your eCommerce store to thrive just right!

1. Mighty Impactful Headlines

Headline is the boss; more because it is the first thing that attracts attention and draws notice to an article. For this reason, make sure your headline arouses curiosity and brings powerful words to play. Dare to be off-beat and get noticed. Just make sure your attention-seeking call isn't an empty show and is backed by an equally riveting content. Do follow other websites and observe their headlines. See what titles are re-tweeted or shared more and learn from it. Involve SEO content marketing tools in your heading for more visibility.

Website Content Writing and Management Platform

2. Say it with Video Tutorials

Nothing sells a product better than a video tutorial explaining the benefits or use of your product. And when such videos are integrated with your eCommerce store they make the user experience rich, besides being inviting. Make sure your eCommerce store makes use of this content marketing strategy that persuades people to click on the link and read through the content. Such videos are a fun way to bond or connect with viewers at the same time explaining them what you're online store is all about. A recipe for a win-win situation.

3. Get a Guest Blogger

Getting an influential guest blogger to mention or review your online store can have a positive effect on your brand visibility and credibility. Research and make a list of famous bloggers who're doing great in your field of work and have a good long list of dedicated followers. Contact them and get them to mention your products. This will increase the reach of your content and products, in turn.

Content Writing Services

4. Cover Burning/ Controversial Topics

In order to thrive in a competitive online environment, it's important that you sell content that talks about controversial or burning topics. This is a quick way of attracting a crowd and generating interaction. Be the answer several people may be looking for in your content topics. This will lend your content a unique USP that is bound to be shared and talked about. With time, this content marketing guide will get you more viewership and consumers too.

5. Be Abreast of the Current Trends

Talking about what is current and talk-able is essential for generating interest in your portal from both the probable consumer and the non-consumer. Don’t ever ignore a visitor who doesn’t need to buy anything from your store. You never know which relevant topic can make him a convert. Have an opinion on issues (boring or entertaining) and co-relate them if you can to what you’re selling. This is a good way of creating a community where people can share their viewpoints too.

Dharmendra Tripathi - A Digital Marketing Specialist in eZdia marketing team with over 14 years of experience working into SEO for eCommerce, SEM, SMM, ORM, Branding, Presale & Digital Marketing.