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How to Boost Revenue in your Salon Starting Now
Posted: Apr 26, 2016
Salons are in the business of providing clients with a very personalized service. Typically, businesses that are strictly face to face, brick and mortar businesses will discount the value of having a CRM or any system to track vital information on their clients. First, they hold the perception that it will be expensive and well, what they're already doing works just fine.
The Salon Software Solution
The solution for not only becoming a near-paperless or totally paperless business; {owner's choice} is to integrate everything from your appointment management to your direct mailing campaigns and payroll reporting. Another great benefit is that you can better track your marketing results and that means a more significant return on your ROI. The more organized you can get the better off you'll be and the more your business will benefit.
Dealing with Technology
Beauty salons are considered a very right-brain, arts oriented career; therefor, technology may seem daunting and overwhelming. The good news is, it doesn't have to be that way. Free salon software is available that can actually make things very easy with the promise of a seamless execution. The software you choose should also deliver support and initial training with the promise of being completely functional the same day.
How Software Assists in your Customer Retention and Marketing
Software should help you control the employee or contractor payroll information along with their vital information. But, the two most important points to track are the marketing and customer retention. The right software will handle all of the aforementioned elements. The marketing aspect will enable to track specific categories for client behavior. For example, you'll know in one report by looking at the analytic report who came in and had what service often or not so often. You'll be able to then be creative and use the other marketing tools to target them to take advantage of a sale or special event. This increases revenue and saves time from doing this in a more manual way.
For retention purposes, you can use it to make sure you are tending to any complaints you may have had. Comment cards can get easily misplaced or are typically hard to read. You also have to go many more steps to collect information and then execute contact. With the right salon software you'll be able to do all this with the press of a button. You'll see how easy it is that you'll never want to do it any other way.
Most people spend so much time working in their business and then actually working on the business tends to be the time consuming thing. There are so many unpaid man hours that goes into these little tasks. But, these things you spend this time doing absolutely must be done. Using salon software is a stronghold for your business. It is a fast, easy, efficient and organized way of boosting revenue in your salon.
Recap
Free hair salon software is a system that you can do several key processes with.
Track Employee Payroll
Track Client Dynamics
Promote your business with direct mail
Implement Client Communication
you can be using the software in 3 hours today!
Nuan Steve focuses on the topic of software specially like salon management software and discusses its importance too.