5 Things Your SEO Service Provider Should Focus on in 2016

Search Engine Optimization has come a long way from days when it was easy to manipulate search results. As Google and other search engines focus on improving user experience, many of the traditional tricks and techniques have met an unceremonious end. As a business, you need to make sure your website is optimized, adhering to the best practices of the industry. In this write-up, we take a look at five things that your SEO Services agency should focus on to help you drive quality traffic to your site.

• Thinking Beyond Keywords – Traditionally search engine optimization relied solely on ‘keywords.’ So much so that it was used and abused with by ambitious optimizers. However, with search engines getting smarter, the quality of the content and the intention behind it is what drives traffic to websites now. With search queries getting more conversational, the local agency you hire for SEO in Portland needs to focus on the quality of the content more than placement of keywords in the body, URL and Meta data on your website.
• Website Design – Let’s put it straight- a well designed and structured website acts as a perfect launchpad for a successful SEO campaign. The last few updates from Google and other search engines have increasingly bent towards design. For instance, if your site isn’t mobile friendly you are sure to lose out on traffic and rankings. Because of this,you should ask your SEO team if they also do web design in Portland as they will understand how to pair functional search ranking results with the creative vibe of the rose city.
• Social Media Marketing – You are aware of the power of social media for helping brands reach out to their target audience. In the past social media marketing and Search Engine Optimization were seen as isolated entities. But Google hasrecently announced that it will be drawing signals from social media as it determines how to rank websites. It’s now especially important to focus on social media marketing along with optimization for organic search results.
• Content Length Matters – While you would think short and crisppiece of content would work best for you, it is actually the other way round. Pages with content ranging between 1000 to 1600 words perform best in the search engines, and sites with shorter content are increasingly being pushed down the ranks. However, ‘quality’ and ‘uniqueness’ are still non-negotiable factors with webpage content.
• Use of Unique Images – Stock photos have outlived their utility as far as search engine optimization is concerned, so you and your SEO agency should focus using unique images and graphics on your website. Agencies have been paying to get quality content written for SEO purposes, but now it’s time for them to pay photographers and digital artists for unique images as well.

Search Engine Optimization is getting tougher by the day with every small and large business in the world looking to increase organic traffic to their website. You need to hire an agency that has a team well-versed with the latest algorithmic updates and can implement these ideas and techniques on your optimization project.

Kris is a reputed writer and blogger and he loves to share his articles in different internet community over the years.