M8010-241 Free Demo Questions and Answers

Question: 1

How is the Coremetrics Software as a Service (SaaS) product used in IBM’s EMM product lineup?

A. It is used as a deployment model to optimize online marketing.

B. It is used as a recovery mode to recover from online disasters.

C. It is used as a replication server to replicate marketing information.

D. It is used as a tracking product for tracking customer transactions.

Answer: A

Explanation:

Reference:

http://www.informationweek.com/news/software/bi/231002187

Question: 2

What is the value proposition of the Unica Leads product offering?

A. To deliver quality leads in a timely manner.

B. To create new market channels through leads generation.

C. To offer new product offerings through channel marketing.

D. To sustain existing channels through demand generation.

Answer: A

Explanation:

Reference:

http://www.unica.com/products/lead-managment.htm

Question: 3

What is one of the main competitors for IBM’s EMM offerings in the marketplace?

A. Teradata

B. IndustryTrends

C. OpenAnalytics

D. NetTrends

Answer: A

Explanation:

Reference:

http://crmsearch.com/aprimo-teradata.php

Question: 4

What will help serve to enhance personalization efforts for Coremetrics EMM products?

A. Incorporating qualitative feedback.

B. Increasing operational awareness.

C. Integrating learned visitor attributes.

D. Augmenting customer profile.

Answer: C

Explanation:

Reference:

http://sandbox.customerthink.com/news/coremetrics_announces_significant_enhancements_to_livemail_search_and_intelligent_offer_applica

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