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Stages Of Leads Management System

Author: Blackstone Technologies
by Blackstone Technologies
Posted: May 19, 2016

Lead management refers to the sequential set of processes including business practices and methodologies with various systems. This is facilitated by engaging new clients and business partnerships as well as their individual responses to a wide range of marketing and advertising techniques. With a measurable expedient lead management system, the processes can get automated thereby promoting business automation on the whole.

Many businesses that uses CRM tools such as salesforce find that, while their CRM system is reasonably effectual in managing their interaction between the business and prospective or actual clients, the tools used within the system is tend to get fragmented in their use and are not being leveraged adequately to allow the development of an automated system.

What are the five stages of lead management system and how it gets segregated?

  • Capturing new leads

  • Lead distribution

  • Disposition of track

  • Conversion of leads

  • Result analysis

It can score leads according to the selected criteria and nurture and handle them during the process of converting them to clients or customers. Once a revolutionary concept, you now have a plenty choice of lead nurturing tools and lead management software available that can incorporate with your existing CRM system.

Very often, sales and marketing fail to work together, yet one is almost valueless without the other. At some situation or extent, the two must interface within the pipeline, the highest qualified leads being passed over to sales to convert into customers. Marketing automation systems can make sure that the two merge in your business into an influential & powerful marketing & sales machine that can generate and convert leads much more effectively than relying on manual systems or personalities.

By scoring your leads at each stage in the sales funnel, a tipping point can be recognized & documented as the right time to pass the lead to sales, and an automated system makes it easier for you to refine & process your lead scoring model to spot that point more accurately.

If you feel that your marketing and sales units are fragmented, and that there appears to be very little connection between sales, marketing and distribution, then a good quality CRM system with marketing automation and lead management software will probably resolve the situation for you and exploit the way your leads are being qualified through your marketing and sales funnel.

There are CRM system on the market now that unite all of these functions, but if you are already running CRM software, then the software can easily be incorporated with this and your new system could be up and running within an hour.

About the Author

We are one of the digital marketing companies in Chennai providing best digital marketing services and search engine optimization services to customers. Email: info@blackstonelive.com Phone: +91 44 3200 6623

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Author: Blackstone Technologies

Blackstone Technologies

Member since: Apr 07, 2016
Published articles: 2

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