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App Analytics Tools Every App Developer Must Know About

Author: Gunjan Kapoor
by Gunjan Kapoor
Posted: May 24, 2016

Being approached by people from time to time regarding the best marketing strategy to use and how to figure out why people uninstall applications.

A list of app analytics tools will provide you with data and help you understand how people are using your app and how to make your app the best it can be.

1. FLURRY

Flurry is the oldest and most respected app analytics platforms on the market today. It helps you track over 540000 apps and get basic insights into your user and app performance. It also helps you set up an advanced analysis to get a deep understanding of everything a user is doing.

2. Google Mobile Analytics

Google Analytics is a freemium web analytics service offered by Google that tracks and gives a detailed report about website traffic.

If you have a website, you will probably think of Google first. The plus point with Google Analytics is that if you use GA then you can get your app analytics on the same dashboard.

3. Apple App Analytics

Apple launched its Analytics tool quite late but finally had come up with their own analytics platform in iTunes Connect.

It helps you measure user engagement, marketing campaigns, and monetization for your iOS and tvOS apps with App Analytics on iTunes Connect. App Analytics has data you won't find anywhere else.

4. APSALAR

APSALAR is an app marketing attribution focused more on app marketing. It is used to assess return on ad spending from all campaigns and media vendors. The mobile app tracking solutions provided by APSALAR also captures mobile app user actions to help you maximise ROI by creating consumer profiles

5. MIXPANEL

It tracks user interactions with web and mobile applications and offers tools for targeted communication with them.

The biggest advantage with MIXPANEL is that non technical people can also create custom queries without knowing SQL.

6. AMPLITUDE

Web & mobile analytics that help you drive retention, engagement, and conversion. Amplitude provides behavioral analytics for user focused companies.

7.LOCALYTICS

It provides user insights, smart targeting and marketing automation in short it is an all in one mobile engagement platform.

The platform provides real time analytics, remarketing data, attribution and more.

These Analytics tools are all helpful and one of these will suit your need and budget. Take some time to analyse each of them and find out which one is best for your app. Choose the analytic tool which benefits you and provides accurate data.

Linchpin technologies pvt ltd, mobile app development company a globally recognized enterprise app development company

About the Author

Linchpin Technologies Pvt Ltd, a mobile app development company, is globally recognized as an enterprise app development company.

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Author: Gunjan Kapoor

Gunjan Kapoor

Member since: May 18, 2016
Published articles: 12

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