How Lawyers can use Videos and Video Transcription to their Best Advantage

There’s hardly any business that does not use videos to communicate with its clients. In fact, posting videos online is proving to be one of the best ways to brand and market even legal services. With the help of professional video transcription from firms that provide media transcription services, lawyers can utilize the power of videos to their best advantage.

Using Online Videos - Advantages for Attorneys

When it comes to using videos to connect with their target audience, here’s what attorneys need to do:

>> Produce a high quality video.

>> Post it on their website or YouTube.

>> Use the right marketing techniques to enhance its visibility.

>> Provide a transcription of the video.

For legal professionals, using videos comes with many benefits:

>> Lawyers can build trust with an introductory video posted on their website.

>> With a well produced video and transcript, attorneys can educate their clients and answer general questions, tell their audience about their experiences, and promote their unique services and expertise.

>> The combination of visuals and sound make videos one of the best platforms for lawyers to demonstrate their professional abilities.

>> Videos allow complex technical or fact-based information to be explained simply.

>> Optimization of the media content with video transcription produces searchable text and enhances the online visibility of the content.

Reliable Media Transcription Services for Lawyers

Transcripts are ideal for short videos less than an hour long and have good sound quality and clear speech. A reliable legal transcription company can provide lawyers with error-free documentation at affordable rates.

Companies providing digital transcription services can convert files sent in any digital format -- AS, DSS, WAV, MP3, MP4, MOV, VOX, WMA, AIFF, RA, MPEG4, and more -- into text format. Moreover, these companies offer various modes of dictation for their clients such as digital recorder, toll free number, secure cell phone, and conference call recordings. Confidentiality of information is preserved with secure 256 bit AES encryption for file transfer. Turnaround time is customized to suit client requirements.

Video transcriptions are added to the HTML of each page on which the videos are posted, allowing even users with a hearing disability to read the content. When optimized with keywords, transcription enables search engines to crawl the text. Lawyers can also get time stamping or time coding for their video content. Time stamps can be inserted at regular intervals (for example, every 60 seconds). This makes it possible for the reader to identify and choose any point of the transcription, view the correlating time marker, and find the corresponding point on the video recording.

A study by Cisco found that video will account for about 69 percent of online search by 2017. This is all the more reason why attorneys should seriously consider using this platform to their best advantage. Quality media transcription services can rank their content effectively in search.

Promoter for MOS Legal Transcription Service.