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Enjoy Great Benefits with Digital Signage in Business

Author: Geoffrey Bessin
by Geoffrey Bessin
Posted: Jun 18, 2016

There is something about video and moving pictures that never fails to captivate the viewer. Hence, businesses use these elements to create effective and enthralling promotional materials. You can do the same thing with digital signage in your business. When you use the right digital signage software and technologies, you can create an effective display of interactive videos and content for your business. Digital signage can help your business succeed in many different ways:

1. Boost customer loyalty

Digital signage provides your business with creative and more interactive ways to engage your customer. You can use them as window displays or replace your menu boards with them. The research found that many small businesses are able to boost their sales revenue by up to 50 percent with digital signage.

2. Easily update the content you show

With the right digital signage software, you can easily add or remove content and information and update your digital experiences in real-time. Hence, when investing in digital signage platforms, make sure it has the right software to go with it. A good software should let you drag and drop images, videos, audio clips, and other content into your presentations easily.

3. Make customers stay longer in your store

A well-made digital sign can easily attract the attention of your customers and entertain them while giving them the information they need. That way, they linger longer in your establishment—whether you are running a restaurant or bar, or a retail outlet.

4. Less expensive in the long run

Digital platforms may cost higher at first compared to having brochures and other paper or printed content made. However, they can help you save money in the long run. Instead of hiring a graphic designer for every new sign, you can easily update your digital signage with your content using a cutting-edge software. You can deploy the displays remotely, too.

5. Increase brand awareness

High-quality displays can boost sales even when not targeted to a certain buyer or product. Digital signs can represent a wider range of content than what you can achieve with printed media. Hence, you can be more flexible in conveying a consistent and strong branded message to your customers. The best digital signage software lets you use your own media without changing a thing, too. This way, you can keep your brand on top of everything.

6. Encourage impulse buying

The goal of any signage is to encourage sales. Digital signage lets you achieve that in a better way as it attracts people to buy impulsively. Instead of waiting for customers to across a particular item in your store or menu, you can sell or cross-sell throughout your establishment with digital signage.

About the Author

Interactive Touchscreen Solutions - IntuiFace

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Author: Geoffrey Bessin

Geoffrey Bessin

Member since: Sep 15, 2014
Published articles: 88

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