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Improve Your Retail Marketing with Samsung Digital Signage

Author: Geoffrey Bessin
by Geoffrey Bessin
Posted: Jun 18, 2016

Samsung is one of the leading innovators of digital signage technology to help businesses facilitate retail operations, promote brands, and provide a more exciting shopping experience through dynamic displays and video solutions. Samsung digital signage provides state-of-the-art technologies to achieve deeply interactive digital sales experiences in-store. It lets you build highly functional and gorgeous interactive displays and signage for any audience, while making sure that you can interact with them through multi-touch displays, mobile devices, and external input devices like RFID/NFC tag readers.

Why It Works

Touch screens have become increasingly common in the daily lives of more consumers through their smartphones, tablets, and some gaming devices. Samsung digital signage lets you take advantage of the technology to encourage tech-savvy shoppers to stop, take a look, and pay attention to what you have to say. By providing in-store digital interactive experiences, you can thoroughly engage shoppers by creating a more personal interactive content, which encourages receptiveness to your promotions or marketing message. Likewise, you are able to deliver your content in a more entertaining way.

What It Can Do

Samsung digital signage lets you promote new products, loyalty programs, and discounts. Moreover, it lets you deliver information in a more enthralling and entertaining way. When used with the right digital signage software, you can create eye-catching graphics and content using your own media. In-store data can be collected through mobile and web analytics, so you can determine what aspects of your marketing campaign are working and find out which areas you need to improve on.

Future-Proof Your Content

If you can create PowerPoint slides, then it should be easy for you to build fully interactive signage for Samsung digital signage using your own content. Some of the best digital signage software for Samsung use HTML5, so your creations will be future proof and can easily be loaded on any screen. It lets you make digital and interactive experiences without writing any code, too. This way, you can save time and money by eliminating the need to hire additional manpower to create your digital signage, and make sure that you can launch your new marketing programs on time.

Samsung SSP supports HTML5, so you can use your own content and data without changing a thing. This helps save time and effort when creating bespoke digital signage for your POS terminals, kiosks, and self-service concierge. Some of the most advanced Samsung digital signage displays offer high brightness, so your content can easily be viewed under any conditions, whether your signs are placed indoors or outdoors.

About the Author

Interactive Touchscreen Solutions - IntuiFace

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Author: Geoffrey Bessin

Geoffrey Bessin

Member since: Sep 15, 2014
Published articles: 88

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