Does Bounce Rate Influence the Ranking of SEO?

Recently an experiment has been done with the persons ranging from some five hundred persons to a couple of thousand. Participants were asked to perform a specific search with their devices. Then they were asked to click the last result from the lists of the result, and then click away from that site with a back option.

It has been found that with the half of the persons involved in the study the ranking of result pages had shown some changes and the other half had not seen any changes. With this inconsistency between the two groups a question arises:

Then what’s the Reality?

A recent study believes that if a certain topic which is being searched is really getting a good amount of searches, then the Search giant Google will pay much more attention to that content rather than to a site specific site which is getting more clicks. It is really difficult to determine the specific criteria for that.

Really don’t know what a bounce rate is? Below is the definition:

Bounce rate in a simple meaning is that the percentage of visitors in your website who does navigate to other website or they bounce away from your website just after visiting the only specific web page. It’s an indication of the quality of traffic coming to one’s website and shows the quality of your website.

So can we believe that a bounce rate is a serious factor?

Most of the person thinks that if a visitor performs a visit to their website and then suddenly leaves, it’s a bad thing for their business. This can be true because a high bounce rate can indicate that a website doesn’t have the high-quality and rich content that the Google wants among its top quality websites.

Taking Google into consideration

In recent years Google started using these top three ranking factors for driving search results:

Links as they play a major role in search rankings, the website of a good quality content is the prime requirement and the latest one Rank-Brain i.e. Google’s Artificial intelligence ranking system, it is a relatively newer algorithm for determining the search results. It can maintain the complexity of the search by refining them. To get know more about, you should visit best SEO Company.

Author Bio:

This article is written by Aalbert Lee. He has got into writing professionally and uploads regular informative articles. You can refer to the articles and the information put down by him and clears your doubts on best SEO services India.

I am Aalbert Lee. I have got into writing professionally and uploads regular informative articles.