IBM Smarter Commerce: Key Aspects and Its Role in Ecommerce

In March 2011, IBM launched Smarter Commerce, a unique approach in which the customer becomes the centre of your organisation’s business operations. The A href=http://www.eperiumindia.com/ibmIBM Smarter Commerce approach has been widely appreciated for increasing the values that businesses generate for their partners, customers, and shareholders in this fast pacing world of digital technology.

IBM Smarter Commerce is designed to help companies effectively manage their value chain. It includes buy, market, sell and service processes that put the customer at the centre of decision making and action implementation, leading to a great sense of customer loyalty, revenue growth profit growth, and agility. Smarter Commerce IBM solutions increase the customer value, irrespective of what or how your online business currently sells. This is done by putting the customers’ decisions on specific business processes at the centre.

There are four key aspects of Smarter Commerce approach

• Value Chain Strategy: From a strategic level, the platform informs a company’s business approach to its entire value chain. The business model aligns with customer needs, creating an All-Channel Experience (ACE). From internal innovation to supply chain management, everything is reoriented. Smarter Commerce helps builds an agile business which effectively meets the demands of the ever-changing customers and market conditions.
• Core Business Solutions: This platform is also capable to offer specific solutions related to various aspects of the business’ commerce lifecycle. Each solution helps in the creation of customer value in its own right and integrates with other solutions. To help achieve core business solutions, you can opt for Smarter Commerce Consulting services.
• Advanced Analytics: IBM Smarter Commerce consulting is needed to collect the data and make an analysis of the data to respond to the changing needs of the customers for any business. Analytics helps to get information from sales, social media, store operations, customer loyalty programs etc.
• Workload-Optimized Systems: When you operate an efficient enterprise, it means you are running an agile enterprise. With the help of Smarter Commerce, you can optimise all systems, integrate the operations and automate the processes which help the organizations to focus on serving the customer better.

IBM Smarter Commerce: Its Role in Ecommerce

• Buy: It optimizes supplier and partner interactions depending on the changes in buying behaviour across the supply chain. Partner roles are sometime reconsidered and new relationships are generated. Customer values are also differentiated through Smarter Commerce.
• Market: Smarter Commerce makes use of deep insights about customers, keeping in track of a large part from the global conversations taking place online. It also focuses on timely delivery and creates personalized engagement environments across multiple touch points. In ecommerce marketing, IBM’s smarter approach includes offering all marketing solutions through Social Media Marketing, Brand Experience, Customer Awareness and Analytics, Digital Marketing Optimization, Marketing Resource Management etc.
• Sell: Smarter Commerce helps partners and customers engagement. This in turn helps in make decisions in shopping, to exchange information, and collaborate across all touch points. All modes of access, whether human, digital, social, or mobile, between the partners and the customers are optimised according to their preferences.
• Service: Smarter commerce also helps to achieve a perfect customer service across all customer interactions.

Kapil is an a href=http://www.industrybuying.com/B2B Ecommerce content writer. He is very much in writing about Aggriculture Products, Tools, Office Equipments and much more.