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Benefits of Using Touch Screen Interactive Display Signages

Author: Geoffrey Bessin
by Geoffrey Bessin
Posted: Jul 19, 2016
interactive displays

Mobile devices have made interactivity more common in the daily lives of consumers. Tablets and smartphones make it easier to acquire information, news, messages, and maps on-demand and in real-time. These devices have a touchscreen and interactive displays that allow users to interact directly with the data—and you can take advantage of them to reach your customers and market your business.

While the use of multimedia displays is not entirely new, touch screen interactive display signages have certainly taken natters to the next level, allowing highly customized experiences that feature any type of content. Once you incorporate touch screen interactive displays into your business, you should be able to experience the following benefits:

  • Entertainment for your customers – A retail business website found that 50 percent of men and 70 percent of women treat shopping as entertainment. Seventy percent of customers perceive digital signage as entertaining, and 33 percent of customers who are engaged by that kind of interactive display are able to make a purchase. With touchscreen interactive display signage, you can create a more fun and engaging showcase of your products, services, and your business as you amaze and delight customers.
  • Get attention – Interactive displays are undoubtedly eye-catching, and when properly made, they could make people stop to look and linger at your display. Colorful moving graphics and videos will easily capture the attention of your target audience—and that is your chance to make a good impression.
  • Engage customers – Touchscreens can provide information in a more appealing and user-friendly way that does not feel intrusive or overwhelming. It can drive customer engagement, which helps build brand loyalty and customer confidence in what you have to offer. People who interact with the touchscreen display are interacting with your business and remembering your brand. Further interaction through touchscreen displays will provide customers with a unique experience—and you can use that opportunity to build a relationship with them and increase sales.
  • Educate customers – Touch screen interactive displays can be used to deliver information on the benefits and features of the product, such as by using a demonstration video. Likewise, they can be helpful in directing customers to a sale or a point of interest without making them feel intimidated. Many customers prefer to use self-service interactive displays because unlike when an actual sales rep who hard-sells products, these technologies do not encroach on their space or privacy.

About The Author:

This article is written by David Kyalo, a successful technical writer. He is interested in and fascinated by technical topics. He writes unique articles on touch screen technology and specialized in finding practical touch screen software solutions.

About the Author

Interactive Touchscreen Solutions - IntuiFace

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Author: Geoffrey Bessin

Geoffrey Bessin

Member since: Sep 15, 2014
Published articles: 88

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