Is Twitter Still A Relevant Social Platform?

Twitter turned 10 years old in 2016, which is a feat most social media platforms do not achieve. While Twitter was once one of the most popular social platforms around, many business owners now wonder if Twitter is still a relevant method social media optimization. A Toronto SMO company can advise you on the best social platforms for your needs, but the tips below can help you to narrow things down a bit.

Do You Still Post On Twitter?

You may have unofficially determined that Twitter is no longer relevant to you. For example, if you post infrequently, or can’t recall the last time you logged in—but you are active on other sites, such as Facebook and Instagram, then you have already answered your question.

What Is Your User Engagement?

Whether you post daily, or only on occasion—you must consider if your engagement is worth the continued investment in time. Review your engagement, paying particular attention to new followers, and weekly shares and likes. If your posts are still driving meaningful traffic, then Twitter is still relevant to your business.

Is Twitter Promotion Still Effective?

Even if you are not particularly active on Twitter, you may be investing in Twitter promotion services designed to drive traffic to your website. If you are still driving a decent amount of new traffic, and the traffic is converting—then it is still worth your time.

Do You Blog Regularly?

If you utilize blogging as part of your content marketing plan, then setting up an RSS feed that automatically posts to your Twitter account is an excellent method of building backlinks to your website.

Does Your Target Audience Use Twitter?

Your SMO comapny will perform market research at least once each year to determine if Twitter is still a relevant method of marketing to your target audience. Even if Twitter was once effective, your audience may have shifted to one of the newer social media platforms.

How Many Social Sites Can You Realistically Manage?

Another important question to ask, is how many is too many? If you only have time to manage 2 or 3 social media sites, then Twitter may not make your final cut. Remember, that even if you outsource your social media marketing—you still have to take the time to respond to direct messages and direct engagement.

Is Your Company New?

If your company is new, Twitter may not even be on your radar. While there was once a time when Facebook and Twitter were a must for most startups—that certainly isn’t the case anymore. Since you will be starting from scratch, it might be best to go with a newer social site that is still in a phase of rapid growth and engagement.

All-in-all, Twitter is losing some of its steam. If you don’t already have an active and engaged following, it might be better to invest your time elsewhere.

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