Which is best In House PPC or a Outsourced PPC to Freelancers?

If you are reading this post, then probably you are also facing the same dilemma: should you try PPC yourself in-house or outsource your PPC services? For large companies with 1,000 plus employees, setting up in-house may be a good decision. On the other hand, for small companies, outsourcing is always recommended. But experts suggest this decision should depend on the cost benefit analysis, not on the number of employees.

So let’s have a look on following considerations regarding both opinions and then choose the best suitable option accordingly.

PPC Outsourcing

With this option, you have to consider following things while making decision:

• Data Security: You have to share your company’s confidential data with the internet marketing professionals. When you hire a PPC agency, you have to check if you are comfortable with sharing this data with a third-party?
• Incentives: Make sure that you performance incentives are appropriate for you. For example: many PPC agencies bill a percentage of spend in the bidding. The main problem here is that this model encourages high bidding for clicks and this amount only increases with time. Ensure that incentives are properly aligned with your business case and keep on tracking PPC traffic to measurable business goals.
• Low Spend: A PPC agency makes sense when your total expenses on paid advertising starts rising higher than tens of thousands and things become complex in terms of resources, time and your budget. These agencies are able to drive down total campaign cost. It can be done only when you end up partnering with a really good agency.
• Management Overhead: The third part agency needs to be managed. They need to manage your objectives. They need to manage reporting on a regular basis. Performance has to be monitored. This is what you have to do with in-house team, but due to proximity of employees, it becomes easier with the latter option.
• Business Knowledge: Every single function should associate with your business goals. PPC managers work on multiple accounts and they focus more on numbers. This remoteness leads to less effectiveness as compared to the employees who live and breathe in your company’s environment.

PPC In-house

With this option, you have to consider following things while making decision to outsource PPC or not :

• Expertise: PPC has been an ever changing field. Your marketing specialists may not be able to keep them trained with these changes and they lack expertise in PPC.
• Lack of Resources: For running your campaigns successfully, you will require some tools that may cost you so much. But a third party agency is packed up with all required and latest tools that are important for running successful PPC.
• Poor Results: Being a neophyte, you always have a lack of expertise, experience and resources that will naturally lead to poor results, wasting your money and time.
• High Costs: In-house plan not only costs you fixed wages of employees, regardless of outcome, but it also involves cost of having your staff not focusing on their primary tasks. You may also have to spend on software and training of your staff.

If you have read this post carefully, you can easily understand both options well and find out the most suitable for your business.

Summary:

If you are confused between in-house settings or outsource your PPC services, this article throws light on some major points related to each. Read it carefully to help you choose the right option for your business.

Adam Cummins is an Online marketing Manager. He has 10 years of experience in the field of Seo, Ppc, Social Media Marketing and Affiliate marketing.He has successfully served hundred's of organisation and help them to grow their business.