B2B SEO and its Relevance

Research shows that over 90% of the firms using a B2B platform prefer to purchase their raw materials online. The online system helps bring increased transparency and efficiency in inventory management besides significantly reducing costs. In fact, for all B2B buyers, the main objective is to cut down on cost. Purchasing the right material at minimum cost is important.

Studies have shown that most of the buyers search using this keyword (i.e. cost) and other similar and relevant keywords on search engines. And they tend to invest in companies coming up in the first few searches. This makes it important for a firm that caters to the business sector to establish accountable strategies to optimize its website and meet the page ranking criteria.

Search engine optimization is an important task to attract and retain buyers at initial stages of their research for the right vendor. The way the website shows up affects the behavior of the client. This means that it is mandatory to attract and retain potential customers by placing content strategically on the site and get more effective sales leads from search engines. Here is where a sound SEO strategy helps.

Some of the principal advantages of timely SEO practices are:

• Building Business Relations: A business firm that is established in the market shares good relations with other companies. Such firms practice and adhere to business ethics and professional codes of conduct. For a firm to establish business relations with a client company, it is important for its website to reflect its ethics. The site’s SEO content forms the basis of this relationship building.
• Generate Leads: A descriptive website is one that contains infographics, text, visual illustrations, videos, etc. A website that offers an interactive platform has better usability and glues the potential clients. These clients bring business through referrals and recommendations.
• Employee Satisfaction: Making a good business website helps your employees to understand it well and promote the services among peers. Being the ambassador of an established and stable firm gives them satisfaction at the workplace.
• Building Inbound Links: Inbound links are indirect referrals to the website. The inbound links are redirected to the company’s website. SEO strategies also involve increasing the number of in-links from other websites to promote the business.
• Content Optimization: Undertaking regular optimization makes the webpage rank well when searched by the search engine robots. Changing the content as per the strategies of page ranking makes it possible to showcase relevant content to buyers. This gives a better perspective of the services offered and also helps the site to come up the rankings.
• Scales Up to Desired Levels: A structured responsive site tends to scale up the website’s ranking. When users search using relevant keywords, the crawler shows the site in the first few results. This helps to gain desired traffic and increase sales to achieve business goals and fuel the company’s growth.

Mark Lum is President and Founder of LUM.NET Internet Strategies. Mark leads a team of technical and design professionals to achieve optimal results for LUM.NET's clients.