Using USB Sticks For Promotion

USB Sticks can be used for a variety of ways as promotional items. First, product promotion is targeted at creating brand awareness or publicity about your products and services and hence should be properly designed to achieve that target.

USB Sticks can be given as free promotional tools by companies, schools and colleges. They appeal to working class, non-working class and students, because many people need storage space, whether it is for class work documents, CVs, or workplace documents.

Logo printed promotional USB drives carry additional benefits: in addition to being attractive, they help popularize your company to the person you give them to. Other people can also become aware of your products and services when they notice it with that person. For instance, if the person to whom you give the USB stick attaches it to his or her key holder, other people at the college are likely to notice, admire it and come to your shop to buy it.s

Because there is a huge demand for USB sticks among students, companies can consider giving customized USB sticks to students in colleges and universities. Promotional USB sticks carry the company logo, web address and telephone number. The user might buy your product later on when the stick issued for free is damaged, lost or spoilt. This is especially if it is a quality product.

Instead of printing the company logo on both sides of the custom usb drive, consider printing the logo on one side and contact details on the other side.

You can also give out logo printed USB sticks during trade shows and exhibitions. It means you will be targeting other companies and their staff. Most companies purchase USB sticks in bulk for use at the office. Companies also reselling printed USB sticks can get to sample your products through promotions and then purchase from you later on. Using USB sticks for promotion can be done by companies manufacturing USB sticks, those reselling USB sticks, those selling music and photographers. Those selling music, documentaries and movies can give them out to encourage their customers to store more files.

The next thing is deciding what size to go for when you want to use these USB sticks for promotion. Today, it is hard to find 64mb and smaller sizes since they will hardly hold any substantial number of files: customers also prefer larger storage spaces. Consider giving 1GB and larger promotional memory sticks - even 1GB is quite small for many people who need to store movies, documentaries and photo albums from events - but obviously, giving many large sized devices is going to cost you a lot. We suggest starting with 1GB with the focus that many who receive this for free will actually consider buying a larger size.

Most companies will print corporate colors for logos. The printing company will ask for pantone colors, which is the specific tone or shade of the color. These shades are hard to find for the inexperienced. If you cannot identify what pantone colors were used for your logo, printing companies have special software that can identify that for you.

Printing companies will also match the logo colors with that color on the device shell if you do not have any specifications for the outer shell color. For instance, you might want to match red color with the right shell cover color to make the logo more visible when printed on the promotional USB stick.

Some companies ask that the printing company add some data - called preloaded data - so that the device is ready to give away to the customer.

Some printing companies can add this data at no extra cost. All you have to do is send it using your FTP server. If you come to think of the time it can take to upload a sizable data onto many drives, you will appreciate their service: loading 2GB of data in 500 USB drives can take about 20 hours. This excludes the time it takes to insert and remove each on the computer.

The nature of preloaded data on a promotional USB stick can vary: most companies want to add a few customized files that tell their story, show their logos, or simply their prize lists. In addition, you can have this data protected for deletion.

One of the most important factors to consider when looking for a printing company is definitively the quality of work to be done - make sure that the colors are fast and won’t peel off quickly even at contact with water or solvents. You might also want to check a sample from them before committing them. Most companies will print your USB stick within 24 hours.

Professional photographers are also using Logo Engraved USB Memory Sticks and Engraved USB Gift Boxes to present their work to clients. The best way is to use a Branded USB in Gift Box.

Mr. Frank, the write of this article said that there won't be any better arrangement of advancing your business than customised usb sticks.