Branding SMS:An Effective Marketing Tool

It’s the era of whatsapp, viber, skype etc. In this technological dominating world does the power of SMS still hold? Well it still does actually. SMS still promises to be the branding tool as every business uses this tool to promote their businesses. Whether being a large scale firm or a small enterprise every business knows how to make the most of this tool by be becoming a bulk sms reseller in India and rendering the services. The main reason that SMS is such an effective marketing tool, it is because of the urgency that any customer would open that message.

There are some points which make SMS an effective marketing tool

• Reach of cell phone is now much wider

With 80 % of the population using cell phones which are scattered over the rural and urban population, if the target market is identified then the company will able to cater that respective segment. Citing an example, if any new government scheme is going to come up in the market and the leads have been generated then with the help of sms the users get notified.

• High Open rates

Every smart phone has whatsapp these days but still when it comes to marketing a service/product SMS is still the king as whenever a service is marketed over this platform it is the curiosity among the users to check sms as most of the user communicate via whatsapp or other IM apps. But if a sms notification is there the user will open that message and check it.

• Cost Effective

It is the most cost effective and reliable service which is being used by companies to market their service. The service will be offered in bulk and when compared to other marketing tools one can avail this service at a very low cost.

• High Response Rate

The high response rate which is coming from these bulk sms services, potential targets are being converted into leads. It is not a guaranteed tool in which revenue is assured but an effective one.

• Customer Relationship Management

To maintain relationship with the customer over a long period of time sms are being sent to inform the customers about any new updates. For example if one has brought t-shirts from an respective outlet then that outlet will send sms updates to the customer so that the next purchase can be made very soon.

Rahul Thakkar is a professional and creative writer. He is fond of writing articles on different home appliances.