With Google AdWords, Is The Long Tail Over-Rated?

Long-tail keywords are longer and more distinct keyword phrases that your audiences are likely to use when they are closer to a point of purchase. PPC advertisers such as Private Label PPC Outsourcing Services are continuously in search of long tail keywords since they are likely to generate more quality clicks at a lower CPC than more common and extremely competitive keywords, they provide a lot of traffic at low cost.

The Long Tail review a niche sales strategy in which a vendor can sell a wide range of niche items, in small volumes, which collectively add more to revenue than their big sellers. By adding more niches, you make more cash. This was written by a columnist Chris Anderson at Wired magazine and the concept was accepted by the search marketing community.

In PPC covering many keyword terms can generate overhead and affect Quality Score, which drives up your costs but this thesis is best in SEO, where you have nothing to manage after you have published a page.

Which Terms Drive Performance?

The best and top performing keywords are possible to generate most of your sales and those groups with low traffic keywords are probably generating nothing to your sales thus, such campaigns may be difficult to manage.

In case you use an extensive list of terms targeting areas where there is few buyer activity then, your quality score might suffer if you are running long keyword lists. For new users your click through rate may suffer, these might after your quality score, therefore your minimum bids could increase, so running the Long Tail keywords could cost you.

You can brief through your lists and take note of the low traffic keyword terms. Can any of these keyword terms be covered by phrase or broad matches? What about using the broad & phrase match together by including some negative keywords? Is using these keywords helping or hindering your ability to meet your sales goal and objectives? Are you wasting your time testing long tail keywords and ad copy that will take a more time to prove their worth? Is it now time for a PPC spring clean?

Running Long Tail Strategy

Private Label SEO program or PPC Outsourcing Services review that most PPC advertiser can simply use these most effective way to generate long tail keywords by going to Google.com and start searching for terms that are related to your company or business, Google will suggest search terms. These are terms that you should consider targeting because most Google users will use them to search for your product or service.

Most campaigns receive millions of clicks at the end which could include a lot of low performance without having much effect on the quality score but small scales operator may not have this luxury opportunity, therefore, few click across a wide campaign can hurt the keyword terms that perform very well. Also, Long Tail keyword terms can be used for testing purposes. You can spend some of your time on testing and management of terms that will deliver you the most clicks.

ROI

No matter the method you choose, the most important factor is your return on investment. When calculating ROI, don’t forget your keywords management and your opportunity cost at that time.

Frequently improving the lifetime of your visitor value and conversion rates before digging too deep into Long Tail keywords is the best.

Adam Cummins is an Online marketing Manager. He has 10 years of experience in the field of Seo, Ppc, Social Media Marketing and Affiliate marketing.He has successfully served hundred's of organisation and help them to grow their business.