Why Ecommerce Is Preferred in Today’s Age?

Leaving aside the factors like less time and energy involved, less cost involved, more product choices, more comfort and 24 hours service, there are various other factors that have increased the lure of ecommerce day-by-day. The latest ecommerce news by ecommerce consultants have summarised the following factors for the increased craze for ecommerce.

• Lower transaction costs: If an e-commerce website site is implemented well, the online business site can lower the order-taking costs very significantly and also the customer service costs after the sale by processes of automation. Ecommerce specialists say that lower transaction cost is one of the main reasons for the demand for ecommerce.
• More purchases per transaction: Certain websites like Amazon incorporate certain features that are not found in normal stores. For instance, in the books section, you will not only find the summary of the book but also the reviews of people who have actually purchased and read the book. You also get to see a list of similar types of books which have been purchased by others. These features help a visitor to make a purchasing decision. And also due to such beneficial features, customers end up buying more books that they might buy at a normal bookstore.
• Integration into the business process: An online site that is properly integrated into the business cycle helps in offering customers regular and up-to-date information on the business transactions. For example, a courier service provider company having an online site keeps its customers updated on the order, shipment and delivery process. This integration into the entire business process is followed in most of the ecommerce websites.
• Different ways of shopping: Another advantage is that in online websites, customers can shop in different ways. E-commerce offers you the luxury and comfort of shopping from home in your night dress at any time of the day. Also, with so many sites available, people have the option of checking out various products, compare prices between various vendors without stepping out of the home. In online sites, the customers also have the privilege of building an order over several days. There are features like configuring products, seeing actual prices, building complex custom orders etc. which help to place an order not necessarily immediately but as per convenience.
• More product catalogues: An online site can build a catalogue with products that would never fit in a normal store. An enterprise ecommerce with

hybris implementation has some excellent in-built features which help in easy integration of various products.

• Improved customer engagements and interactions: It is possible to interact and engage with a customer in many ways at virtually no cost like as email, online chats, facebook etc.

All these features in ecommerce websites keep the customers happy and make way for a successful enterprise ecommerce implementation.

Kapil is an a href=http://www.industrybuying.com/B2B Ecommerce content writer. He is very much in writing about Aggriculture Products, Tools, Office Equipments and much more.