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Facebook Bots should be Overlooked Inspite of being Promising
Posted: Aug 31, 2016
Chats bots or Facebook messenger bots are the latest to sweep through the marketing world, and the most modern in the line of tech trends. They present an interesting and new potentially for companies to engage customers, and one of the brightest areas for marketers, by hitting into their huge network and advertising features. No matter how appealing these facebook bots are, you must totally ignore them for now. The best rated SEO companies should be well aware about the bots, because three out of five visitors to their sites are bots which can cause huge damage in the name of penalties and loss of traffic. They might be presenting a very promising outlook, but they might not serve you the way you are expecting them to, and therefore instead of giving these bots a hype, they should be neglected in the present situation.
Promising Facebook Bots
What makes it a good option for the marketers is its intent-driven nature. Based on your real-time responses, Facebook bots will work over providing you the information, what exactly you are looking for. For now, facebook’s existing advertising infrastructure is quite tempting because of the its expansion and advancement with each passing day. There’s also "HealthTap" which is being highlighted these days, it allows you to speak directly to a doctor. It will initially show you the recommended answers from various doctors for similar questions asked in the past. Later, it will match your results, and then you can freely ask your questions directly from a live doctor for the best answers. "Spring" provides you with personalized shopping recommendations, and it produces a list in front of you, for price range, style and type of clothing, etc. to help you save the time which you could have killed in browsing for hours and beyond.
Buyers
Now the question that comes to light, is, Where do buyers come from? An analysis was formulated some years ago and the goal was to determine which channels were responsible for driving in buyers for the marketers aid, so as to know where to invest their precious resources. The results for the analysis were quite the way they were expected to be. Social reported for about less than a percent of sales, while search accounted to be the top most driver of new sales and Email came out to be the top driver for engaging customers in a way that they became repeated customers.
Facebook Bots should be Overlooked
Lets think of the few reasons, why people leave your site? There are times when your site loads too slowly and if and e-commerce site fails to open in 3 seconds, it will lose all its traffic at once. Chatbots are one of the most amazing trends for now and initially promise a huge opportunity with their huge audience and built-in advertising features. The only thing which can be done in order to soon make use of Facebook Bots, is to fix the underproofing stuff you are aware of and increase sales.
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