SEO and Social Media Trends and Techniques That Are Worth Your Time

The fast emerging social media and SEO trends in the world of digital marketing are enough to make even technology-savvy individuals a little lost. There are very few businesses in the world which have not been influenced by their online presence. As a result of this, search engine optimization is a fast growing trend which has gone through several changes in the past few years.

In today’s world, the secret of SEO is no secret at all. It is practiced by everyone from multi-national brands to local family businesses. This wide popularity of the search engine optimization practice is something of a modern marvel and everyone wants a piece of it. The problem with SEO is that new techniques and trends are emerging so fast that keeping track of them becomes something of a dilemma. Therefore, to make the process easier for you, here are some newly seen trends in the SEO Sydney territory:

The Rising Popularity of Social Content

Generally speaking, there are no shortages of content on social media sites from users as well as brands. But now, new features introduced on social media like Facebook’s Instant Article feature have made it essential to look at content in a whole new light. Internet users have steadily become familiar with the idea of videos playing automatically on their feed and full articles being available to them without opening another link.

This has resulted in the demand of providing new content through social channels. This is a new take on traditional on-site SEO Sydney.

Real Time Engagement Using Live Video is The Rage

There is no denying the fact that video content is on a steady rise both is significance and popularity. Nowadays, internet users are armed with faster and mobile internet connections. Couple this with the overflow of written content on the internet, and you will know the reason behind the popularity of video content.

Users are now looking for something more engaging to the visual and audio senses. Along with this, live and real-time content has also become very important.

Digital Assistants and Internet Voice Searches

The most important thing you need to know about internet voice searches is that Siri and Cortana are here to stay for good. These programs have been steadily being developed and improved. They can be referred to as an emerging form of digital assistant available to the masses.

The launch of Amazon’s Alexa is one of the indications to show the importance of voice searches in online marketing. So what does this mean for keyword search? It means that SEO developers now need to come up with a focus on long tail, colloquial keyword searches and adapt the content accordingly.

Machine Learning

If this is the first time that you have heard this phrase, fear not, machine learning in the SEO and social marketing context is still in its infant years. But, with the introduction of programs like Google’s RackBrain, it is already starting to emphasize its impact.

In simple terms it means that soon, functions like search engine updates, changes in social media newsfeed algorithm etc. will be left solely to artificial intelligence, making the digital marketing world even more unpredictable.

Keeping in mind these present and potential developments, you can take appropriate action to strengthen your position in the digital arena.

Miki Barzig is an author/writer, a Marine Corps veteran and a perpetual student of art, journaling and life. She has written for several national and trade publications and continues to build her library with her own publications.