Management Consultant for Primary Market Research

Primary research is a form of research in which data is collected from the participants. Market research is primarily done to understand the depth area. Understand the marketing environment is a must. Market research helps find how the market. Be aware of what is happening in the market is called market intelligence. Areas that are considered part of market intelligence are-

• Product positioning - The position they have in the favorable, unfavorable or neutral market? Primary research answers these questions, so that marketing efforts can be designed according to the position of the brand, product or service.

• Understanding market segment Segmentation - market is a necessity, the product or service must be precisely positioned in the dynamic market. Research discovers whether the product should be marketed to the elderly, young professionals or work. This also helps to tailor the message.

• Consumer Behavior - Understand consumer behavior is a necessity, personality, motivation, attitude and other intrinsic factors. Primary market research is on a quest.

Management consultants help research in the primary market. As a research fellow in the primary market research takes time, by hiring a management consultant, who would be able to carry out a thorough investigation that would provide conclusive and empirical results.

Primary market research company involves several steps, these steps must be defined clearly, the following are the six main steps

• Problem Definition Statement - The problem should be clear to know what you're trying to find or prove. An example would be to find sales forecasts for a period of one month. The time and place must be clearly defined.

• Method of data COLLECTION - The method must be defined and monitored on site. This method is adopted will be a survey or interview. If an investigation is selected, it will be a phone interview or an online survey. The method must be defined at the beginning, so that questions can be designed.

• Sampling technically Definition of the sampling technique is a necessity, random, stratified, cluster or other technique. A mixture of techniques should be avoided, for research in the primary market, the company must use a stratified sampling. As data collection technique, stratified sampling the researcher divided the entire target population in different subgroups, then select the last group or sample. This method is adopted when the population size is large, complete enumeration may not be possible when the sample size is large.

• Analysis of data processing after data collection, data should be interpreted through the statistics. The researcher must define the software used to interpret the data. The statistical measures used to demonstrate the problem statement.

• Error Checking - This step is crucial, researchers must check whether the data is entered accurately, if a hypothesis is to be proved or disproved at this stage. Data or evidence must be corroborated at that stage.

• Research Report Writing - All chapters of research should be combined, graphs, tables and other types in pictorial representation at this stage. Interpretation of the results of the search is completed at this stage.