3 Ways How One Can En-Cash A Pharma franchise opportunity In India

Pharma franchise opportunity in India is growing exponentially in the recent years with huge scope for pharma marketing in the emerging India. Joint ventures of renowned pharmaceutical companies from around the globe are targeting to the vast market in India and offering opportunities for individuals and farms for pharma franchise in India. This business opportunity is opening up new avenues for income generation while offering employment to a few other people. Let’s have an discussion on how a pharma franchise India can offer an opportunity to a better business prospect:

1. Pharma C&F Agent:

A C&F Agent is someone who receives products from the manufacturing or marketing company directly, stocks them and distributes the pharmaceutical products to local channel partners, distributors and retailers. Any person or a farm having own warehouse, and local transportation facilities can apply to a pharma company to become a Pharma C&F agency. They need to maintain inventory of the pharmaceutical products along with a sales record for the entire inventory. A C&F agent is preferably required to extend some credit facility to the retail agency and distributors. This is also a good option to start a career in pharmaceutical business with adequate investments and storage warehouse.

1. Pharma Super Stockist:

Pharma super stockist is another option to cash-in the benefits of pharmaceutical business opportunity in India. A super stockist could be a pharma franchise in India or can get associated with multiple pharmaceutical companies with multiple products. As a channel partner, they usually act as a C&F agent but in a smaller scale. They keep the pharma stock with them and distribute that to the distributors, dealers and retail shops as per the requisition. Usually pharma super stockist receives a percentage on the warehouse value of the pharmaceutical products and with the volume of catering this pharma franchise opportunity can also be a good money-generating machine for any firm.

1. PCD Pharma Franchise:

Propaganda-cum-Distribution (PCD) is one of the most demanded business opportunity as a pharma franchise India. Any person with a little knowledge of the local market and pharmaceutical business in the area can apply for a pharma franchise opportunity in India and can become a PCD pharma franchise in India. The investment in PCD option is usually very less, but has a huge growth potential as a business opportunity. There is another significant advantage in a PCD pharma franchise option; that you can become a sole right holder for any particular pharma brand in a PCD franchise option. With the monopoly rights the options for marketing and growth is controlled entirely by the pharma franchise and offers a direct benefit from the pharma manufacturer. In PCD option, an agency or an individual receives marketing support from the concerned pharmaceutical manufacturer and thus can enhance his business volume with direct brand support from the pharma franchise opportunity.

These are 3 basic portfolios of the pharma distribution channel, where there is enough scope for marketing and business development. With a planned approach and a dedicated determination, it’s always possible to start a pharma franchise in India with very low investments.

Danil Vieat is an experienced pharmaceutical sales professional. He shares tips on starting a franchise pharma company list.