Page Load Time – Why Is It Important for SEO & Website Design?

Page speed or page loading time is beyond doubt an essential part of any website’s user experience. And most of the time we let it slide to put up better aesthetic website design, new smart functionality or to adjoin more content to the web pages. Sadly, the greater number of website visitors tend to care more about page speed or page load time than all the attractive additional features or trimmings we want to add to our sites. Furthermore, it is becoming one of the most important factors, especially when it comes to determine the search engine rankings.

Page Loading Time Affects Your Bottom Line

Page speed is sometimes confused with website's speed, which is mainly the page speed for a sample of web page views on a website. Generally page loading time or page speed can be described in either page loading time or loading time to first byte. Here in this article we have described the importance of page loading time that affects in web design and search engine optimization. Let us have a look.

• Loading time of web page matters for Google and other major search engines. Of late, Google announced that it would begin incorporating page loading and speed into its ranking algorithm.
• The better the page speed is the better the user-experience is. Google's main reason to prioritize website speed or loading time as a ranking factor is quite simple; it creates better user experience.

Page loading or speed is incredibly important for user experience. Websites that take minimum time to load or load faster can create better browsing experience for users, which sometimes leads to maximize conversions.

Page Loading Time Matters to Google

Page speed is nothing but a measurement of how fast your website’s content or page loads

• Whether a website sells products and/or services having a quick page load means it is easier for users to read the offer and fill in the order form to get them as customers.
• Whether your website is slower than site could be, there is a very real probability that is costing your business a huge expenditure of advertising or sales.
• It affects the entire SEO. If you do SEO better for your website, but overlook the page page speed then it is sure you will miss thousands of potential visitors each day.

It does affect your website design. Suppose you are running an online business through an ecommerce website. You have designed your website in a way that visitors once visit your website will surely come again and stay on your site, search, read, navigate and buy. So quick page load can do better. It decreases bounce rate and improves visitors’ engagement. This thing is better for future sales from your website as well. Otherwise your entire labour on web design goes waste.

With millions of websites at your visitors’ fingertips, they hardly have time to wait only for your website. Because today’s busy online shoppers do not have time to undergo slow websites. So from the perspective of business, if your website loads slowly, you lose your visitors, who can be your potential customers. In fact, only 1-2 second delay has been shown to cause 6-7 percent loss in conversion and 10-11 percent fewer page views.

Kabbyik Mitra is a Content Writer. He loves to write on diverse topics, but his first and foremost choice is writing articles and blogs on health and wellness. You can visit Visit yoga2all