IOS or Android: Which is Your Best Bet?

The proliferation of smart phones has revolutionized the way we do things and communicate with each other. Research suggests that out of the total time spent browsing these mobile internet devices, users spent 90 % of the time in apps. From gaming, shopping, and payment of bills to booking online tickets, there is virtually an app for everything. This has presented marketers with new opportunities to get a wider audience reach by investing in mobile application development. However, as a budding mobile app development entrepreneur, your biggest dilemma would be to decide upon the appropriate operating system to develop your application.

Together Apple's iOS and Google's Android have captured more than 90 percent of the market share in the smart phone category, making them one of the most preferred platforms for app development. While major brands like Yahoo and Twitter were amongst the first to launch iOS apps, Android is now dominating the race with a market share of 53% as compared to 36 percent for iOS. So what are the parameters you take into consideration before deciding upon the right platform for building your mobile apps? Have a look at three most significant factors that could aid you in your app development venture:

• Visibility vs Revenue: Numbers based on absolute market share reveal that Android offers maximum visibility, yet data gathered from a survey reveal that 73 percent of the app revenue was generated from iOS apps as compared to only 23 percent from Android apps. However, it is important to remember that more the visibility you get, greater are the chances of monetization. This is where Android takes a leap. They have maximized their exposure by striking the right balance between revenues and visibility.
• Fragmentation: With more than 400 types of handsets, that need to be planned for programming, Android has strongly gone down the fragmentation route making app development for these devices all the more difficult. Apple with its limited releases of iPhones and iPads is on the positive side of the curve. It is therefore important to create a solution that accommodates the needs of a specific OS, especially in the case of Android phones where the segmentation is far more.
• Customer Usage: To determine which platform is apt for you to begin with, it is important to gather as much information as you can about your customers. The key metrics to consider would be "customer usage" and "popular app" categories on both the platforms. For instance, iOS customers prefer apps related to sports, health and fitness, while Android users prefer apps related to entertainment, books, and personalization.

By considering the aforementioned points, you are all set to zero in upon the right platform for your app development venture.

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