Why Use Digital Signage

Digital signage systems deliver customized media playlists to one or more digital screens, enabling a network manager to display targeted information to a specific audience at a specific place and time.

Digital signs can take many forms, including free-standing towers, flat screens hung from walls and ceilings, electronic displays integrated into end caps, and even small screens on the price channel.

Retail digital signage has become one of the most popular technologies that stores are implementing today. From improving customer engagement to driving more foot traffic into stores, savvy businesses are reaping the benefits of retail digital signage.

Used in:

• Complement POP displays (integrated end caps, free-standing displays, shelf-edge)
• Advertise products sold in-store (wall- and ceiling-mounted displays)
• Improve in-store environment/aesthetics (branded content, entertainment, checkout channels)
• Back-room sales training

When it comes to free software digital signage, there are many products touted in some form or another as free. It is very hard to stay on top of all the options out there and the variations on free.

While enterprise-grade software from some of the largest firms in digital signage can be costly, there are scores of options for commercial signage CMS platforms that come in at low to quite low costs per media player license, in the range of $10 to $25/month.

The best advice is to look first at the demands and workflows of a signage network, and sort out what’s needed. If a free platform does the job, great. If it introduces compromises and risks, is it worth it?

Digital Signage Software Solutions used for dynamic digital media networks in retail, banking, education, entertainment, food service industry, government and other industries for diverse applications such as advertising networks, corporate communications, digital billboards, digital posters, hotel lobby signage and convention center signage.

Indoor Digital Signage - An indoor billboard is a rolling advertisement, placed in a restaurant, while displaying your ad more than 30 times each hour. What is unique about this type of advertising? The restaurant specials are located next to the rolling advertisement which increases the view potential.

Use of Digital Signage for Healthcare

• Product/service advertisements
• Public health advisories
• In-room "barker" TV channels

Many universities have embraced digital signage as a way to place critical and time-sensitive information in the hands of students, faculty, and other members of the university community. Digital signage in universities allows schools and colleges to communicate information in a modern, attention-grabbing way that reaches its audience immediately.

Digital Corporate and Digital Internal Communications used for:

• Upcoming events bulletin board
• Public safety information
• Internal/sales goals success tracking
• Corporate/safety training

Digital Signage effectiveness in Retail

Retail customers today want access to products, information, trusted opinions, and deals, regardless of whether they are shopping online, in a brick and mortar store, or both. Retailers now can deliver interactive, immersive cross channel shopping experiences that give their customers the convenience of online shopping in the store.

Digital signage for retail can help you to:

• Enhance the store environment.
• Improve marketing and merchandising effective

ness.

• Increase operational efficiency.

Improve corporate communications and training.

Discover how Aurora Digital Signage can help you communicate better with your employees and enhance corporate culture with digital signage. To get more information visit them today!