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Digital Signage – The Most Effective Way to Endorse a Product

Author: Geoffrey Bessin
by Geoffrey Bessin
Posted: Nov 18, 2016
digital signage

Anything that is moving, colorful, and interactive will easily attract the attention of customers—even if your product does not appeal to them at first. With digital signage, you can endorse a product through an engaging, visually appealing, and rich interactive experience. A creative presentation done using digital signage software can also prompt people to not only buy your product but also tell others about it.

Digital signage helps you build brand awareness by delivering information about your product in a more creative and engaging way. Likewise, it helps improve your operational efficiency and generate higher ROI while helping you stand out from your competition. With digital signage, you can get ahead of your competition and appeal to a wider range of audience. For instance, if you have a restaurant, you can use digital signage to promote a new dish or a new promo to ensure a more efficient and aesthetically pleasing presentation of images. Digital menu boards are found to boost sales by up to five percent.

Did you know that studies in retail show that eight out of 10 customers are likely to enter a store because of an eye-catching sign? Hence, it makes sense to have digital signage to influence the decision of customers to enter your store. You could increase your footfall by 24 percent after implementing a high-end digital signage technology, too. Around 80 percent of brands experienced a 33 percent of the increase in additional sales through digital signage. The same technology can be useful if you want to minimize the time it takes for your cashiers to process at the checkout counter. In fact, digital signage may reduce wait times by up to 35 percent, so you end up boosting brand loyalty and customer experience, too.

Digital signage may seem promising for product endorsement, but factors like placement, the content, reliability, the hardware you use, and the software are crucial in ensuring that it works for you. Consider investing in a robust digital signage software product. You can also consult with a reputable provider of interactive digital experience products to get started and to find the right solution for your business. Some of the best solutions in the market allow you to collect information for offline analysis, which can be useful if you want to find out what your audience truly wants.

About The Author:

This article is written by David Kyalo, a successful technical writer. He is interested in and fascinated by technical topics. He writes unique articles on touch screen technology and specialized in finding practical touch screen software solutions.

About the Author

Interactive Touchscreen Solutions - IntuiFace

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Author: Geoffrey Bessin

Geoffrey Bessin

Member since: Sep 15, 2014
Published articles: 88

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