App Store Optimization: 4 Strategies For Beginners

These days, mobile app stores are flooded with apps for almost all the categories. As a result, developers find it difficult get the maximum attention for the developed apps on the app stores. The competition is high as the app has to face hundreds of other apps that are alike. In order to make an app viral in such a clash, app store optimization is the best way to top the charts.

App Store Optimization (ASO) is a common practice among modern mobile app developers and publishers. It is practiced to increase the ratings and visibility of the mobile apps on the store. Almost every 5-star app today used, and is still using these methods to attract more people to download the app.

1. App Title And Keywords

Ideally, your target keyword should be in both the title and the description of the app. Undoubtedly, it is the app title that will draw the maximum attention of the visitors and the keyword has to be included there. But you must know that it is equally important for the keyword to feature in the app description.

The title may attract a visitor, but it the description that convinces him to download the application. So, the description should be crisp and a persuasive one.

1. Appropriate App Icon

A visually striking app logo is important to hook a visitor to your app. When people search for apps on the app stores, they scroll through thousands of apps that avail similar features. This is where an eye-catching icon plays the crucial role.

For the app icon, Apple App Store and Google Play Store have different mobile app development regulations. As far as Apple Store is concerned the app icon size should be at least 1024×1024 pixels. For Google Play Store the icon needs to meet the dimensions of 512×512. Both the platforms have the guidelines available on the website which can be reached anytime.

Pro tip: Use a simple app icon that can symbolize what the app can do. Do not beef it up with irrelevant texts or logos.

1. App Screenshots and Video

It is true that search engines do not consider the screenshots and videos to rank a certain app. But it does mean that they are of less importance and you can ignore them. Both of these are a perfect tool to attract the audience with the help of high-end graphic which ultimately boosts the app download rate.

Although you can use any image here, but it is advised to use the real screenshots from the app. This will help you to gain the confidence of the visitor by giving him a glance of how the app actually is from inside.

1. SEO Optimized App Description

Use simple and concise language for describing the application. Your app description is a brief introduction which says all about you app in a few words. This should include the points as to why your app stands out the other similar ones. Nowadays, people prefer to read the description of the app before actually installing it.

Here optimizing the app description is important. Make use of all the keywords in the description. Also, remember to revise the description whenever you provide updates or a new version of your app.

Pro Tip: Study the best ranked apps and make notes of how they use their app description characters. This will give you a better idea of how to write user-focused descriptions.

Victoria Brinsley is a content writer working with a mobile app development company - Appsted. Brinsley shares her expertise and knowledge through articles and blogs on trending subjects in the field of software and Mobile application development.