How Responsive Website Has Transformed Today's Web Design Industry

The increasing demand and growth of the use of mobile devices, better to say smart devices to browse the internet has grown by leaps and bounds over the past five years. According to Morgan Stanley, one of the leading American MNCs estimated that by 2017 mobile internet traffic will cross the desktop traffic. So, it is proved that the requirements of how websites should be used by the visitors and displayed have changed. Previously websites are built and optimized with computers in mind, but at the present time website developers and designers are building with a Smartphone first approach to user-experience design. The majority of website users like to visit websites that are mobile friendly, and if visitors come across a website that is not responsive or mobile friendly may result in negative impression.

Website Industry is Changing with Responsive Websites

The rise of responsive website design could not have come at a more appropriate time. More and more people are using mobile devices these days to browse the Internet than ever. Organizations typically used mobile-friendly websites to offer a positive user experience, In contrast with the past users like to browse websites on mobile phones and tablets than computers. While mobile-friendly websites consummated the job in offering a mobile-optimized web experience, it has come up with many limitations. Organizations had to invest a lump sum in Search Engine Optimization and content development for both mobile and desktop based websites. It means they had no other choice without allocating a significant amount to make it sure that they were serving mobile-users. For example, a brand campaign that promotes an organization's website would be ineffective and inefficient whether a mobile user visited a desktop website. Importantly, when an organization promotes two different websites in one advertisement, it would confuse visitors in many prospects.

The Immense Advantages of Responsive Website Design

With responsive website design, you can provide your visitors the best user experience for all the platforms with a single website. Because you are using only one website, your budget is reduced automatically. You do not need to invest for a separate mobile website. Your marketing is also more identical in form and you do not have to be worried about marketing your website in different channels that have a mix of desktop computer and mobile users. Let us see the advantages of building a responsive website that brings better user experience and boosts your business online.

• A responsive website design allows you deliver the optimal user experience for all new platforms as well as devices.
• You can easily provide an optimized website for Smartphone and tablet devices of a variety of screen sizes.
• A responsive website can easily adapt different types of formats compared to an average mobile website.
• Responsive website design responds to the future. With it you do not need to worry about the future devices screen size, small, medium or large one.
• Your visitors will not be able to recognize whether they are browsing a static, dynamic or a mix of, or a completely responsive website. Whatsoever smart devices they use, your website fits their screen sizes.
• Google's latest guidelines also indicated to build responsive website for better search engine visibility and performance. Now it is mandatory.
• Though, the best facet of building a responsive website, however, is that all such things happen to the main website. When your visitors go to your ABC.com on their smart devices rather than computer, they will come to the very same your ABC.com that the person next to them on a desktop or a laptop is visiting. The same information will be served, because it is a single website, but presented in different ways.

Last, but certainly not the least, responsive website design has totally changed the outlook of web design industry. Organizations can now integrate their promotional and marketing campaigns to provide a positive user experience, it does matter what platforms or smart devices are being used.

Kabbyik Mitra is a Content Writer. He loves to write on diverse topics, but his first and foremost choice is writing articles and blogs on health and wellness. You can visit Visit yoga2all