Reasons Why Most Mobile App Development Startups Fail

With the ever-increasing number of smartphones, the app market has seen a steady growth in the recent years. This is one sector that has a bright scope in the coming future too. Mobile apps are also great for businesses big and small. So with the increase in the need for apps in different categories, there has been an increase in the number of mobile apps development companies in India. But not all of them turn out to be successful. We see many mobile apps failing in the market that’s been causing the downfall of the mobile app development company.

Knowing the common reasons why app development companies fail can help you understand what not to do while you develop an app. This can also help you understand what to expect from a good mobile application development company in India or across the globe if you are looking for one to get an app designed for your business.

5 main reasons for the failure of mobile app development companies:

1. Insufficient concentration on the app design: This is perhaps one of the most direct reasons for the failure of any app and thus an app development company. Mobile apps are mainly developed for better user experience and so even the tiniest design flaws or glitches in the user interface can be a severe blow on the app’s reception in the market. Be it the basic layout of the user interface, the resolution of the images, placement of the buttons and other elements, each of this matter a great deal. A well-designed app can make a great first impression. So having a unique idea alone wouldn’t suffice. Executing the idea well and coming up with a flawless design is crucial.

2. The inconsistency of the app: A consistent reliable performance is the next main aspect of a great app. If the app doesn’t perform smoothly on any particular device or platform, it might be a major setback. The key to success is to develop an app that seamlessly works on any device. To understand and improve the app’s consistency, the developer should periodically test the apps and include timely updates. Keep in mind the different platforms for which you develop an app.

3. Lack of proper research for the app: Before developing any app, it is essential to do extensive research. Here are a few things to understand and analyze before you design an app:

• The target audience
• The market where it will be launched
• Purpose
• Category into which the app falls
• Does the app add any value?
• The type of business for which the app is being developed

Being clear about these factors would help you come up with an app that would really be accepted by the target group.

1. Lack of timely updates: The key to staying ahead of the curve is to keep monitoring your apps. Keep gathering feedback from the users and continuously improve your app. Periodically test your app for any bugs and fix them quickly. Your work doesn’t get over once you develop your app and release it to the market. If an app is not periodically updated, it might soon get outdated.
2. Poor strategies of marketing and monetization: For a successful app, a great monetization strategy is a must. Be clear about your app would be free or paid or freemium. Each of the monetization strategies has its own pros and cons. It depends on a lot of other factors as well. So weigh the aspects and come up with a productive app monetization strategy. Equally important is the app marketing strategy. Make the best use of social media and come up with adaptable marketing campaigns which are up to date with the current market trends. One of the biggest mistakes some app development companies make is spending less time and efforts on marketing of the app.

Besides the above-mentioned factors, planning the capital is also a crucial step for an app development company like any other business. So a well-laid plan, efficient budgeting, and proper marketing strategies can go a long way in aiding the success of the startup. Once you have made a place for yourself, understand your clients better and strive to make apps that are unique and easy to use for the users. This can help in making a name in the app development industry

Shaistha Farheen a Digital Marketing Executive & tech writer at a href ="http://www.cumulations.com/"Cumulations Technologies - Leading Mobile App Development Company in India & Usa.