Christmas Holiday Season Marketing Tips

For the western world, undoubtedly, Christmas is most definitely the most joyous holiday. Christmas celebrated on the 25th of December, marks the annual commemoration of the birth of Jesus Christ. It is one of the most widely commercialized and most popularly observed holiday. Billions of businesses around the world, use this holiday season to provide their consumers with great benefits and ultimately profit their own business. During the days leading up to the holiday, surely a variety of consumers search for the right gift for their friends and family. It has been statistically proven that across the western world, the majority of businesses see a surge of operations and experience both offline and online increase in traffic. According to a report by the net report giant ComScore, in the year 2011, between the 1st of November and 26th of December, an estimated $35.3 billion were spent by consumers in online sales. In addition to this market research organization, during the said period, there was an increase to 4.7% in the retail spending by the consumers. Concurrently, a report by the Conference Board also states that there was an increase to 64.5 in the consumer confidence level, which is a 10 point higher score as compared to the month of November. It is said that to encourage and promote a mutual beneficial relationship, the small business owners can strategize during the holiday season to reap the benefits of this change in consumer behavior. This will not only bring in an element of "good tidings and cheer" in the marketing strategy but the consumers will usher in the holiday season with holiday spirit. Let us look at simple ways for the beginners.

The first most essential thing is the creation of Christmas Promotional Material. You can tie up with a digital agency who can help you invest in creating Christmas promotional material specific and customized to your business needs. This promotional material can be inclusive of Christmas newsletter, calendars, gift cards and such. The general promotional material which is sued by your company can be customized for the holiday season with a Christmas-centric approach and used for business promotion. In addition, consumers in the western world, expect the businesses to initiate and communicate during festivities. This can provide to the business by increasing the brand visibility, raising the brand awareness, amassing wider consumer base and injecting the business with the Christmas Spirit.

The second thing is to test and invest in measured Christmas advertising. Statistics show that effective advertising can be an ideal promotional tool for businesses particularly, before and during the holiday. Thus it is the best time to seek support from you advertising agency and optimally leverage the seasonal advertising opportunities available to you. The holiday season marketing strategy 2016 can be formulated on basis of your current marketing strategy so that as a business you are able to drive traffic to your sales. Especially the viral effects of online advertising and social media efforts can catapult the holiday season marketing to a whole new level. In addition other advertising options that are in alignment with the demographic and consumer behavior of your clients can be used. It is ideal to test and measure the advertising efforts for the best ROI.

Thirdly, the holiday consumer behavior reports show that consumers are expecting Christmas sales and discounts. The businesses can use this opportunity to market slow moving products or capitalize on fast moving products as attractive sales and discounts. The sales should be so designed that it gives advantage to the loyal customers. This can be arranged through consumer surveys, rewarding respondents and coupons and freebies. You can also provide small gifts to patrons and positively impact the sales by driving traffic to the business.

At Credence Digital Marketing Canada, creating a superior business reputation for clients is the priority. As a website development agency in Montreal, we offer budget friendly and bespoke service packages for your marketing and promotion needs.