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Realtor Web Sites - Marketing For Relocation Prospects

Author: Alicia Campbell
by Alicia Campbell
Posted: Dec 15, 2016

A realtor's web site can bring in a lot of contacts if it is designed correctly. A big mistake that realtors make when building a realtor web site is setting it up as a flashy website to try to capture people's attention. The trouble with this is that it will either look like a bad popup or a second rate website.

When people are looking for real estate properties online, they want to find a website that is impressive and provides them with substantial information. When they stumble upon a realtor web site that is bright and flashy but do not even have contact information on it, they will almost always speedily click away. The last thing they will do is provide any essential information on the website. A realtor’s web site is their first contact with an individual who does not know them. Just as with any first meeting, the first impression needs to be good or the realtor will lose the prospect almost immediately.

There are many different web designers on the internet who can build websites for realtors that look impressive. The realtor should do some analysis and see what types of websites bring in a lot of visitors. This way, the website can be designed according to what they know works in the real estate marketplace.

A realtor web presence should also have some personal data on listings they currently have available. If the customer has to approach the realtor from the web site to get information, they may just click away and find another realtor's web site. Having access to information at once is what the Internet is all about. The virtual tour is a growing trend with video presentations close behind. If they wanted to be patient for information, they would have searched in the phone book and made phone calls. Not all of the listings have to be on the website. A few listings that are reasonably priced for the customers will be acceptable and draw in enough attention that the customer will communicate with the realtor from the web site.

Additionally, the realtor can offer a free moving guide or area activity calendar so they can get the potential clients’ email address. Add a short survey to the web site and the realtor can closely zero in on the customer's needs. From this time on regular follow-up communication through the use of an auto responder will also pay dividends. And the best part, the follow-up marketing message is basically free. Recently, a realtor in a well known resort area reported selling a $500,000 condo to a couple that had been receiving focused email letters from him for over 3 years. When they were prepared to buy there was no question as to the realtor they would want to work with to find them the right home.

Having a professional and well designed interactive realtor web site and the best realtor web sites management is extremely essential for a realtor. Hundreds of prospective clients could be turned away every week because the web site that looks good for the realtor or realty company is not knowledgeable enough or does not have the personal data the prospects want. The Internet continues to be a growing market place for bringing in customers and nothing will change that. It is essential to take control of the potential revenue that could be brought in today, and just as critical down the road, by having a clean, focused, interactive realtor web presence. With a businesslike looking web site, a realtor may substantially increase the amount of real estate they sell.

If you are unable to find realtor web site design company in the USA, the author of this article recommends Intagent.

About the Author

If you are looking for realty website design and development, the author of this article suggests Intagent.

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Author: Alicia Campbell

Alicia Campbell

Member since: Oct 20, 2015
Published articles: 22

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