How Can A Linkedin Profile Unleash Your Hidden Potential?

Floating a LinkedIn profile is a tactic used by successful job seekers the world over. The days of simply networking with those you meet at Happy Hour is over and the digital age of networking has taken over. Millions of users make influential connections, join in group discussions of their industry, search for candidates and are contacted for jobs on LinkedIn. It, however, is not as straightforward as writing a resume or making a social media account. LinkedIn profile writing is a skill that blends social media know-how, a marketing finesse and professional writing. So, how can you master this skill and propel your career forward?

Many professionals are turning to a LinkedIn profile writer to help them both craft a profile and to learn the skills necessary to its upkeep. Professional profile writers know the proportions of professional to personal for LinkedIn and which skills you should list for your desired position as well as which connections you should seek. They can also help you write so that your profile is responsive to SEO tactics. When recruiters search for potential candidates in your field, you want your profile to come up in the top ten. They can, however, help you seek a balance so that your profile does not come off sounding robotic or repetitive, creativity is, after all, still the best way to attract attention!

Getting LinkedIn profile help will also guide you to avoid the most common LinkedIn mistake: writing your profile like a resume. LinkedIn is such an impactful platform because of its ability for viewers to explore and interact with your professional profile on several different planes. A successful profile will make use of the skills section, endorsements, groups, connections a profile picture as well as multimedia to showcase their professional brand. LinkedIn has space for photos, links, videos, presentations and PDF’s and more that show off your projects, involvement and ability more than a resume or cover letter ever could. Making your profile multimedia makes you multidimensional to your viewers.

Professional writers will also filter through all those small details in your professional history and decide which should be included to launch you into your professional trajectory. Remember all those summer jobs, volunteer positions, odd jobs and success stories? Some may be just the ticket to peak a recruiter’s interest and others could be that extra fluff that just distracts them. The skills section and your writing can be tailored to have maximum impact while including those thoughtful details that make it social media.

Once your profile is created, your work with LinkedIn has just begun. A LinkedIn profile writer can advise you which groups to join and display on your profile and the best tactics to participate in these groups. They will also help you distinguish which contacts to pursue a professional relationship with and give tips on how to boost your profile by upping your activity and communication with other contacts. It is not enough just to have contacts, what makes it social media is your activity and connectivity with them. Send messages, endorse your colleagues and notify your contacts of your job search and professional successes. Staying active and in touch makes all the difference.

As you travel your professional path, make sure to continually update and rejuvenate your profile. This will add to your activity and boost your professional name and the brand associated with it. Investing in a custom-crafted profile page and the know-how to manage it, investing in a LinkedIn profile writer, will be your foot in the door of the world of digital networking. Join the millions exploring their field and entering new industries through LinkedIn, and join it with a bang.

Mentat can help you to find your dream job. Our experts write your resume, LinkedIn and cover letters, and apply for jobs on your behalf.