Calendar for PPC Account Management on Regular Intervals

Just Like a car’s engine, your PPC account management needs regular tune-ups to maintain its performance to an optimal level. Rules and guidelines for pay per click keep fluctuating every day. If you do regular account checkups on a daily, monthly, quarterly and annual basis; there is no chance of missing your response to even a single change and improving your account’s performance tremendously.

Planning helps you win the half battle. To help you plan PPC account management, we have composed a calendar for you to assure successful management.

Daily PPC Tasks

Level of attention required for a PPC account varies from one business to another because every business has different needs. But the two most important things that every business has to do are:

• Check ad spend and revenue, if running an eCommerce site.
• Check conversions, if running an account for lead generation.

Apart from these basic indicators, track all ups and downs like: which ad performed well yesterday, Was it an awesome sales day, etc.

Monthly PPC Tasks

• Negative Keyword Management: Managing negative keywords helps avoid misspend on unfruitful ads, and tracking this is a must for every new as well as existing accounts.
• Review Ad Positions and Manage Bids: Manage your bids through the settings in your advertising platform to track your ad placement.
• Communications with Clients or the Team: If you are a Pay per click consultant for a company, it is a must to communicate with the team and your client on a monthly basis for new requirements.
• Watch for Good and Bad Performers: Watch which keywords and ad groups are performing well and badly. Underrate or improve the poor performing ads and keywords.
• Google Display Network Management: Ensure that your ads appear on featured sites only. For example, if you a cloud computing company, make sure that your ad does not appear on weather sites.

Quarterly and Annually PPC Tasks

• Click-Through Rate Review: Mark keywords with CTR lower than 1%. If the ROI ad quality score is good for these, then leave it be; otherwise pause them.
• Sitelinks Audit: Review sitelinks performance and remove the links that don’t get clicks.
• Quality Score Reports: Ads with quality score of 4 or 5 should be investigated deeply.
• Keyword Trends: Reviewing keyword trends helps you improve existing campaigns.
• Consider Remarketing and Product Listing Campaigns: Remarketing and product listing campaigns are favorable for search network campaigns. Set and review these options, preferably on a quarterly basis.
• Campaign Performance Review: Check how your campaigns are performing. Invest more in excellent performing campaigns and try to improve the worst, if possible.
• Ad Messaging: Refine and test ad copies makes the ad more effective.
• Settings Audit: Sometimes, campaign settings change automatically. So, conduct settings audit after every four months.
• Geo "Hot Spots": It’s always worth investing in states, regions, or states that bring more ROI.
• Search Partner Review: Check the ROI for search partners like Amazon and Yahoo; and turn off these sites to save money.
• Competitor Review: Use Google Auction Insight tool to review your competitors.
• Day Parting: Check out your campaigns against different times of the day and days of the weeks; and run your campaigns accordingly.

PPC campaign management takes organization, scheduling and proper attention to detail. You can easy to remember things following this calendar given above.

I am william scott. I am a freelancer working as a online marketing specialist.