Impact of online newspaper on new-age readers
Posted: Dec 28, 2016
There has always been this prediction that online media will one day replace traditional media in the news market. From the last half-a-decade, journalism has entered a stage in which news organizations are fondly opting for a shift from the traditional media to new media. The world is about the news it makes. For a major section of the people, the first question that comes to mind each morning is: ‘Did anything breaking happened last night?’ Or ‘What are the latest news headlines today?’ Whether particular news is exciting, tragic, scary or sensationalistic (like the recent ‘blow-to-the-face’ demonetization) it is likely to be discussed at some point during the day.
Printed newspaper has and will always remain the most time-honored medium through which news is delivered to people. Internet is only catching up and is definitely doing a very good job. Various socio-technical advantages attached to it includes its free-of-cost quotient, more news choices, multitasking, round the clock update, customization, in-depth and background information, existence of different viewpoints, ability to discuss and share the news, opportunity to comment and speak back the media.
Online newspapers are easily accessible. Millions of readers visit the websites everyday to remain updated. More and more people are using the internet with technological advancement working as catalyst for spreading the news on a large scale. The biggest advantage of e-papers is its speed. News on the internet is reported within a matter of minutes in contrast to regular newspapers that have a time limit for its news to get published. E-papers do not offer stale news to their readers.
Another advantage of e-papers is that it is very much opinion building. Readers are given the space to place their opinion. It becomes easy to assess the popular feeling or sentiment on a trending topic.
Online newspaper has nothing to do with geographical barrier. The age old concept of ‘global village’ has become a reality. News readers focus on digital news for updates as they are quite handy. They are prime opportunities to build an online presence as they include quotations and interviews from the field of correspondence.
Online opportunities enhance brand authority of various digital news portals doing the rounds in India. One such popular online newspaper portal is khaskhabar.com. It offers the convenience of accessing news for users on a local, national and international level.
High on the credibility quotient, khaskhabar.com also allows mobile access for better update and immediate approach on any news breaking the world. Digital news is here to stay.
Khas khabar is a online hindi news website offering news in hindi, latest news in hindi, Jaipur news in hindi and much more.