Benefits of Mobile Advertising
Posted: Feb 27, 2017
A global study claimed that mobile advertising is twice as effective as desktop and four times effective on targeted audience and also stated that many people are using internet in their mobile devices. This brings huge benefits to the business. So, website owners know are turning their concentration more towards mobile advertising. There are many benefits of mobile advertising? Some of them are.
High penetration rateMany people today are using mobile phones and among them most of them are smart phones. Mobile advertisements can be online or offline i.e., through messages or through internet. They are accessible in any phone. Most of the people are habituated to the usage of internet in their smart phones instead of going to their PCs or laptops. So, there is much chance of reaching your advertisement to your potential customers through mobile phones wherever they are. These advertisements are displayed to them all round the clock.
Less costMobile advertisements helps in saving lots of your money. It is a cost effective method when compared to all other traditional methods of advertising. That means you can reach to the more people with less money. It is proved as an effective medium for increasing your business sales.
Time Relevance and instant resultsAs the people carry their mobile phones with them and keep them ON always, there is chance of reaching your important notifications or advertisements from time to time in the form of messages and people watch them based on their convenience or else instantly. This makes them not to miss any of your advertisements. Whereas it is not possible in other mediums as the ad appears only when they surf the websites in the internet. Whether the response can be negative or positive, you can track the response of the users instantaneously in mobile advertising.
FamiliarityIf you are able to reach the expectations of your potential customers through your messages or ads then you can develop the familiarity with your customers which helps your business a lot and makes them stay long with your product or service. If you are able to reach the targeted audience and reach their expectations then their will be less pressure on you later. So, do best at your level in the messages or ads and make your brand popular with effective mobile advertisement.
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